Photography for Web Design

The importance of great photography for web design

Why might website users spend more time browsing and engaging with one particular brand’s website versus another, in the same industry? In this blog, we’ll talk about one of the most important, but subjective, factors which is website photography. And we’ll discuss how it can impact on the user experience for your potential customers. Using data points to analyse your …

SEO vs PPC

SEO vs PPC: Where should you invest?

Small businesses from a multitude of industries will most likely be familiar with the terms SEO and PPC. But for those less-initiated, let’s just cover the basics first. Then we’ll get in to the differences between the two, and make some suggestions based on your circumstances. What is SEO? SEO stands for Search Engine Optimisation. In a nutshell, it is …

Yoast SEO Bulk Editor

The Yoast SEO Bulk Editor – a Time-Saver!

In a previous blog post, we talked through the basics of using Yoast SEO to help optimise your web pages and blog posts for SEO. In this post, we’ll talk about using the Yoast SEO bulk editor tool to help you save time if you have numerous page titles and meta descriptions to edit. If you have a WordPress website, …

Is your website quick?

How quick is your website? Dave tells us why it is more important than ever to ensure your website (WordPress or otherwise) is quick. Including a quick tip for speeding up WordPress websites.

Factor in Video

Video is becoming more and more important when marketing your company online. A crucial factor in SEO, and viewed 4 times more than standard imagery on social media. Our short video will hopefully encourage you to factor video into your marketing strategy.

How to Install Yoast SEO

In this guide we run through how to install Yoast SEO.¬†Yoast SEO is a brilliant tool for helping small business owners to manage and optimise their website content. There are plenty of guides available so you get the most from your efforts to optimise your website. In a short series of blog posts, we run through the basics of Yoast …

Above The Fold

Is above the fold still important?

If you’re not yet familiar with the term above-the-fold, now is the time to become familiar with it. Above-the-fold is website jargon for the messages and images that a website user sees on a website page without having to scroll down. It’s the content that typically appears “at the top.” Optimizely provide us with the neat history of “above the …

How to Curate Content

Curate Content to Become an Expert

Did you know that one of the ways that you can blog is to curate content? In my last blog post I talked about some top tips to help you become a better blogger – some of the tools you can use to give you inspiration for your blog titles, some of the techniques that can help you to capture …

Facebook's new link previews

What you need to know about Facebook’s New Link Previews

You may have noticed how good your Facebook link previews look when you place a link into a Facebook post. On top of that, if you do not like what is showing up, you can change it. Well not for long.Facebook’s new link previews are coming. Open Graph Meta Tags, as they are called, are changing. And if you want …

mail box image

Growing an email marketing list

When executed properly and consistently, email marketing is still (despite what people say…) an effective way of reaching past, present and future customers. Three quarters of companies (according to Econsultancy) believe email still offers and excellent to good return on investment. You are however reliant on a targeted list of email addresses. This is for some people where the challenge …