woman with a mega phone

What are “Calls To Action” and why should your marketing have them?

You may have heard the term “call to action” before, commonly abbreviated as “CTA”, but do you understand what it is and why it’s so important when marketing your business? In this blog we’ll explore what a call to action is and why you need to include effective CTA’s to help generate click-throughs, downloads, signups and enquiries. Of all the …

northampton chamber of commerce members

The benefits of being members of the Chamber of Commerce

As marketeers, we don’t just look at online opportunities for businesses to market themselves. Offline marketing such as networking is essential for most businesses. So earlier this year we decided to join the Northamptonshire Chamber of Commerce. Our journey with the Chamber of Commerce began over the summer of 2016. We were kindly invited along to one of the “maximise …

The Basics of SEO

The Basics of SEO: Optimising Content on Your Website

If you’re a business owner with a website, you’ll need to grasp the basics of SEO. Start with thinking about optimising the content on your website. What exactly does that mean and why is it important? We’ll explore some of this terminology and explain the importance of content on websites. We’ll also cover how to optimise content to give your …

child with megaphone

Promoting Your Website

To business owners, it might feel like the hard work of actually creating a website is the biggest hurdle on their way to developing and implementing their digital marketing strategy. I would absolutely advocate that your website is the digital hub of everything you do, but to web designers and marketers, creating a new website is probably the easy bit. …

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What are Twitter Cards and how do you use them?

If you’re now a regular business Tweeter, you’ll want to explore all the functionality that Twitter has to offer, so that you can help drive more traffic to your website. Whilst general tweeting helps to raise your profile, you should be including calls to action, to encourage your followers to do something on the back of the content you post. …

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Digital marketing content made easy: Use Canva!

If you’ve never heard of Canva, this blog post can be your introduction. Canva is a free tool that helps to create beautiful designs, perfect for content marketing on your website and on social media. It means you don’t have to invest heavily in expensive Adobe software in order to create visually appealing imagery and design, and Canva is much …

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It’s 2017: shouldn’t email marketing be dead?

Most of us probably thought that by 2017, email marketing would be dead. Maybe even email itself would be dead. The concept hasn’t really seen that much of a revolution in the past 20 years. It’s not really even seen much of an evolution. A lot of emails we all see are nothing more than plain, boring text on a …

We Lunch and Learn at 44 Harpur Street

Lunch and Learn has been a great success for Onefoursix in Northampton. We’ve now run over 10 sessions, covering all manner of topics, ranging from social media content to getting more from your website. It seemed like a natural progression to test the boundaries and branch further afield with our take on marketing lunches. We decided to launch a group …

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Twitter is changing… for the better!

The one thing we love about Twitter is the short and punchy opinion or news based tweets that are expressed in no more than 140 characters. However as much as we love it, it has caused some annoyance. Like when you want to point someone towards a link and your 140 characters run out before you can say “Jack Robins….”. …