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Promoting Your Website

To business owners, it might feel like the hard work of actually creating a website is the biggest hurdle on their way to developing and implementing their digital marketing strategy. I would absolutely advocate that your website is the digital hub of everything you do, but to web designers and marketers, creating a new website is probably the easy bit. …

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What are Twitter Cards and how do you use them?

If you’re now a regular business Tweeter, you’ll want to explore all the functionality that Twitter has to offer, so that you can help drive more traffic to your website. Whilst general tweeting helps to raise your profile, you should be including calls to action, to encourage your followers to do something on the back of the content you post. …

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Digital marketing content made easy: Use Canva!

If you’ve never heard of Canva, this blog post can be your introduction. Canva is a free tool that helps to create beautiful designs, perfect for content marketing on your website and on social media. It means you don’t have to invest heavily in expensive Adobe software in order to create visually appealing imagery and design, and Canva is much …

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It’s 2017: shouldn’t email marketing be dead?

Most of us probably thought that by 2017, email marketing would be dead. Maybe even email itself would be dead. The concept hasn’t really seen that much of a revolution in the past 20 years. It’s not really even seen much of an evolution. A lot of emails we all see are nothing more than plain, boring text on a …

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Twitter is changing… for the better!

The one thing we love about Twitter is the short and punchy opinion or news based tweets that are expressed in no more than 140 characters. However as much as we love it, it has caused some annoyance. Like when you want to point someone towards a link and your 140 characters run out before you can say “Jack Robins….”. …

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Is my Google image safe to use?

Finding images that you can legitimately use online for your business, whether it be content on your website or an image on your blog, is continually a sticking point for a lot of businesses. We have heard of horror stories whereby the powers that be have noticed that one of their images is being used on a website, and have …

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How to use the Facebook 360 photos

Have you seen the recently launched Facebook 360 photos? Facebook announced not too long ago that they were rolling out the ability to post 360 images on their social network. But how I hear you ask? Below is our easy guide of how you can generate and upload a 360 photo to Facebook:   Posting a 360 image There are …

Why your website is the digital hub of everything you do

Digital marketing has provided many businesses with opportunities to showcase their products and services in this digital age. And with the accessibility of applications like Facebook, Twitter, Instagram and LinkedIn, anyone can now become a marketing guru in their own business. Life is getting easier for small and medium business owners as we become more educated on the tools to …

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Lunching, Learning… and Tweeting

At our last Lunch and Learn event, in April, we welcomed 10 business owners around the table to discuss how they use Twitter for their business. Twitter is a powerful conversation tool, and the number of active users has grown significantly over the past few years. Twitter can be used by businesses to generate conversations with other businesses and with …