7 Top Tips for Blogging

7 Top Tips To Help You Become a Better Blogger

Blogging and creating fresh, new content on your website is more important now than it’s ever been for helping your website to rank for your industry-relevant keywords and overall SEO. However, blogging does more than that – it helps to showcase you as an expert and gives you some great content for social media. We’ll run down our top tips …

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Creating Social Media Content

In one of my recent posts I mentioned that the 2 challenges people come up against when running their own social media campaigns is planning social media content, and creating social media content. You can view our planning blog here. Today we focus on the latter – creating social media content. We are a team of creatives, so coming up …

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Why do I need to maintain my WordPress website?

We get asked this a lot – why do i need to maintain my WordPress website? There are a number of reasons, the main one being security. If you are not currently maintaining and updating your website, whether it is built on the WordPress platform or not, start doing so. Ask your web developer how you or they can do …

Cleaning, paint and signage – our new office is ready!

What a wonderful mid-year treat – a shiny new office for the team at onefoursix! We’re in our sixth year now and we were starting to reach a point where we needed a bit more space. The lovely folks at the Portfolio Innovation Centre had housed us for 2 and a half years and it was time to branch out …

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Planning Social Media Content

One of the most common reasons that we hear, for business owners and marketeers not using social media, is because they either do not have the time to do it or they are unsure how to make their content more noticeable. The latter we will confront in a future blog. Today I am going to go through some simple ways …

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A year of Lunch and Learn

Last Thursday (15th December) we signed off a year of Lunch and Learn with our very festive Christmas event. Held at the soon to be opened Dapper House, the event saw 20 local business owners and marketeers come together to network and share some festive cheer. For those who don’t know, we came up with our Lunch and Learn concept …

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Marketing a Will Writing Business

We love to feature blogs from people we know and work with. Dani Spence, from Wellingborough Wills, has written up a fantastic piece about the challenges of marketing her business. If you’d like to write a guest blog and get some additional exposure for your business, please email me: [email protected] My business Marketing can be one of the biggest challenges …

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What are “Calls To Action” and why should your marketing have them?

You may have heard the term “call to action” before, commonly abbreviated as “CTA”, but do you understand what it is and why it’s so important when marketing your business? In this blog we’ll explore what a call to action is and why you need to include effective CTA’s to help generate click-throughs, downloads, signups and enquiries. Of all the …

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The benefits of being members of the Chamber of Commerce

As marketeers, we don’t just look at online opportunities for businesses to market themselves. Offline marketing such as networking is essential for most businesses. So earlier this year we decided to join the Northamptonshire Chamber of Commerce. Our journey with the Chamber of Commerce began over the summer of 2016. We were kindly invited along to one of the “maximise …

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The Basics of SEO: Optimising Content on Your Website

If you’re a business owner with a website you may have heard of, or read about, optimising content on your website. What exactly does that mean and why is it important? We’ll explore some of this terminology and explain the importance of content on websites and what to do with it, to give your business more chance of being found …