Users are always coming up with creative marketing campaigns
Having creative marketing campaigns as a business can make all the difference. It shows a more interesting and personal side to your business. This also demonstrates to your customers that you can be creative with what you do! They are a great source for inspiration. Often they are interactive or designed to be shared and taken part in. This will help you reach more users.
TikTok uses a unique algorithm which frequently has updates
The TikTok algorithm is highly personalised to everyone using the app and no two people will have the same ‘for you page’. It will pick up on the users’ preferences and tailor their content towards that. The algorithm will take other things into consideration like videos they’ve liked/shared and saved. It also includes accounts they follow, audios they listen to, hashtags, device type, language and more. If the user’s preference changes, the algorithm will pick up on this quickly and change the content the user sees.
There are new trends emerging every day
If singing and dancing isn’t your thing, that’s okay because you can create a trend out of pretty much everything. There have been trends about TikTok filters, showing off your talents, funny trends to do with your colleagues, and much more. You may have to get creative with it and make the trend fitting to your company.
Using TikTok can show you a fun side to your business
The majority of TikTok’s community that regularly visit the app are between 16-24. This younger generation like to build a more personal connection with the brand. Showing that you have a fun side to your business makes the audience want to follow you. Even though it might not draw in your exact target audience right away, it is a brilliant way to get your business and name out there. This will build your business a niche audience of younger buyers.
TikTok gives everyone an equal chance to go viral
Due to the algorithm, everyone has an equal chance to go viral. This is helpful for businesses trying to get their name out there. There are things you can do to improve your chances of going viral like using trending hashtags, trending sounds, hopping on a trend early, making your content your own.
If we still haven’t convinced you to get TikTok already, here are some statistics for you!
- TikTok has 1 billion active monthly users
- Been installed 3 billion times
- The second most downloaded app
- Accessible in over 150 countries
- The app has been made to be available in 75 languages
- TikTok has the highest engagement rates per post
- 102 million downloads in 2021 in Europe
- 47.4% of users are aged between 16-24
– Duolingo
– Later
– Ryanair
– Little moons
Go on, give it a a go! If you want some training or help with setting up your company’s TikTok account get in touch with us.
