planning your marketing and the tools to use onefoursix marketing agency

Three tools you can use to plan your social content

Social media, in today’s world is one of the most popular ways to help your business stand out from the crowd while reaching a wide audience 24 hours a day seven days a week.  

With lots of platforms available and a variety of different target audiences to shoot at it can often be a challenge to keep up with so many posts alongside running your business. So, how should we look at approaching our scheduling in 2019

We’ve taken it upon ourselves to delve into the best scheduling apps for low, medium and high end users to suit all timetables and budgets. 

Facebook, TweetDeck and Later.com

The tools mentioned above all have a sole purpose for FacebookTwitter or Instagram which are by far the most sought after social media applications on the market. For those that don’t know, Later.com is solely for Instagram, or it was until it introduced Facebook to the tool also, but as Instagram is owned by Facebook it all falls under one roof anyway.

These tools are really simple and are 100% free however, you need to have three different logins for three different platforms which can become time consuming after a while. They are a great resource for a small business or charities who may not have the money to spend on social media scheduling tools. 

Hubspot

While there are lots of tools out there which allow you to monitor and schedule your social accounts all in one fell swoop, we like tools which also allow you to report on your social accounts as a whole too. 

Hubspot is a great way to grow your sales and services without compromise as it allows you to do everything all in one place – something we are very fond of as it saves out business a lot of time and money which is essential. 

You can get a basic version of Hubspot for free however, if you want to use some of the more advanced tools such as lead generation and e-mail tracking you will have to pay for these services. 

Sproutsocial

Although a little on the expensive side compared to the others Sproutsocial is definitely a scheduling tool worth taking notice of and we assure you, once you’ve used it – you’ll never look back as it take the pressure off you and your business allowing you to monitor, schedule and report on all your social channels at the same time.

It gives you insights as to what posts performed well against previous posts and what didn’t work so well, allowing you to make good business decisions about what to put forward and what not to. 

The website also has a great blog available which give businesses great advice on how to proceed with social media as a whole.

If you want to know more about how social can positively impact your business get it touch here today.

Author: Lisa Scott

Lisa works alongside the team to provide social media management, copywriting, training assistance and general account management for onefoursix and their clients.

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