When 2019 arrives we are all anxious to find out what to look out for over the next 12 months – Search Engine Optimisation (SEO) wise anyway.
SEO trends appear and then vanish all within the blink of an eye, but there are still some ongoing tactics that we can take into 2019. Take a look at our very own list of dos and don’ts for 2019 that we are sure will strengthen your digital marketing strategy.
What to do in 2019
Build on links:
Building on your links is imperative for 2019 – start thinking about how and who you can approach to get your website mentioned across the web. Some of our suggestions are via influencers, social media mentions and blog articles. You can also do some of this yourself by writing a trend setting article and relating it back to a previous article that is relevant from your website. This shows you are providing informative, reliable and relevant content which is everything Google is looking to see before it decides how to rank.
Key word focus:
Focusing on strong key words is key next year, however, as the way people search has drastically changed in 2018, you need to make sure you have a page answering questions which may be relevant to different search techniques such as voice searches.
Label your pictures:
It is becoming more important within the world of SEO to ensure you label all your pictures which will help visually impaired users understand your website a little better.
What not to do in 2019
Key word stuffing:
Key word stuffing refers to the repetition of loading a website with key words or numbers in order to manipulate SEO ranking results. So, what should you avoid? Often these ‘key words’ appear as a list or group and are often out of context – this can be seen by SEO scrapers as unnatural language and will certainly be frowned upon – in conclusion making you end lower within returned results.
If you have images on your website that are slowing down how users interact with your page, consider getting rid of them. Search engines take into consideration how quick it is to download your page – not to mention it is a well-known fact that users and your target audiences want information fast so it is not in your best interest to have these images on your site.
If you want to duplicate content, you need to be clever about it. For a start, don’t copy and paste the same blog twice. Why not take a look at your blog from a different angle? This way you can link it back to the previous page or blog you have written which will make you look great for SEO purposes as you will be building successful links.
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Author: Lisa Scott
Lisa works alongside the team to provide social media management, copywriting, training assistance and general account management for onefoursix and their clients.
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