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SEO: Optimising for voice searches

Understanding the ins and outs of voice searches means that marketers and businesses owners can improve the way people search for content via search engines.

So why is it important to optimise your website for voice search queries? We delve into another SEO mind boggler to give you the answers.

Google has indicated over the past 12 months that voice searching is the fastest growing form of search and it has been heavily invested in – not only by search engines but by large corporate tech companies, including the likes of Amazon which has already brought out a range of Echo Alexa products that uses voice searching technology to allow its users to search the web.

Other examples include Apple’s Siri and Android’s ‘Google Voice Assistant’.

Voice searching is the perfect alternative to web searching and is a great way to start boosting your website traffic. Not only does it help improve ranking on search engine result pages (SERPs), it also helps gain answers, faster.

Here are some key ways in which you can optimise your voice search results:

Long-tail key words

In web searches, people do not type in the same way they talk so short-tail keywords are perfect for this type of search. In addition, long-tail keywords are used in a more direct way. For example, users ask Amazon’s Alexa specific questions to get a more defined answer.

Answer FAQ

To ensure the point above is recognised, make sure you answer questions on your website so that your business, in turn, will appear in more direct queries. A good way to do this is to create an FAQ’s page which has a variety of long-tail key word questions as sub titles which will get picked up by search engines and have the answers ready to be displayed. This may even get you into the top spot as a ‘featured snippet.’

This also means you must consider all the questions people are likely to ask so that you can include them somewhere on your website.

Informal tones

When you speak to somebody, you are more likely to speak in an informal style, so, to ensure you are answering the right questions, make sure your website or relevant areas of your website is written in an informal style. This way your content is more likely to match the questions that are being searched for.

Practice

The best way to understand how voice searches works is to invest some of your own time trying it out for yourself. Knowing how to use it will open your mind up and allow you to think of innovative ways in which it could work for your business.

Make sure you capitalise on voice search throughout your website where possible, but to make it work don’t forget to only use it where it’s relevant.

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Author: Lisa Scott

Lisa works alongside the team to provide social media management, copywriting, training assistance and general account management for onefoursix and their clients.

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