In a new series of blog articles, we take a look at Search Engine Optimisation (SEO) for beginners to keep you up to date with the ever changing digital world. In our latest blog, find out how Google ranks pages.
Making your site appear on Google stems from creating great content – if your pages are interesting and authoritative this will lead to search engine success due to the fact Google wants to show the most relevant, interesting and searched for pages in its search results to get users coming back time and time again.
So, how does Google rank pages for the purposes of SEO and how can you make this work for you and your business?
How does Google rank pages #1 – Ranking pages
As mentioned above, Google promotes pages with authority at the top of its results rankings, so it’s your job to create pages which are interesting and match the search results of Google users.
Here are our top tips on how to successfully rank pages for the purposes of Google SEO.
How does Google rank pages #2 – Content
Writing content isn’t just as simple as writing about your products or services – you have to write content which people will find useful because having informative content on your website gives you an advantage over competitors who may not.
Content can be regularly updated on your website in the form of blog articles, news pieces and the use of social media feeds. Combining these factors into your website creates a suite of viable content which meets the needs of your audiences.
How does Google rank pages #3 – Make it easy to share
Any content written must be easy to share as this is something which Google picks up on when it scans websites for information. Having a variety of social media channels with ‘share’ buttons will give you a higher ranking on search engine results when your key words are searched for.
How does Google rank pages #4 – Link content
If you have written content previously on a blog, webpage or news item then make sure you highlight and hyperlink key words which relate back to what users are looking for.
This may sounds stupid because who wants to read old content? Just keep in mind that new customers may want to absorb information quickly and if you have previous information that gives more information about the topic you are covering then this is important. Hence why Google likes links within articles that link to other areas of your website and will push you further up the rankings.
However, make sure you only link back to great content as this could look unprofessional to your audiences.
How does Google rank pages #5 – Do your homework
Make sure you understand your market and your audiences to ensure that you cover topics which are current and allow you to become ahead of everyone else in the market.
Use keyword searchers such as Google Trends, Google Search Console or Keywords Everywhere to determine the most popular phrases in the marketing and you will start becoming an SEO super star.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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