If you’re new to SEO, you may be wondering what an infographic is – but this is something you probably see on a daily basis. An infographic is an image that can turn a boring or complicated subject into a visually interesting one.
Most companies use infographics to present information within a visually appealing graphic and if done correctly can be one of the most effective techniques used to implement your digital marketing strategy.
When deciding if you should use an infographic, put yourself in the shoes of your audience. If you had to read this information as plain text, would you click onto a different website which made the information look a lot more aesthetically appealing? Infographics work well with company statistics or when trying to present marketing data.
So, how can you use infographics to positively impact your SEO strategy?
Why are infographics important?
Since infographics are still some of the most shared and liked pieces of content across the web – this popular way of sharing information gives business owners the ability to make complex data easy to understand.
How to use infographics
There are lots of ways to share infographics and you’ll find tactics across the web – although using contemporary colour combinations, icons, charts and graphs helps to make your content visually appealing, it’s not the only way which you can draw in your audiences.
One of the ways we like to use is to piggyback on trending topics or news features as it will make the information much easier for our audience to digest. This is also a great way to get your information shared. This tactic is likely to get picked up by bloggers and influencers which my ordinarily have skipped passed your content.
Make it original
When creating, an infographic make sure it’s original content. Don’t use something which has already been used before. Make it unique to your company and deliver it with style. Use your infographic on social media and link it back to your website. This will raise your profile and make it easy for other to share, hopefully leading back to more website traffic.
Don’t forget to build links…
Our point above leads nicely onto something we have encouraged you to do consistently through our blogs on SEO.
If you spend a certain amount of time creating your infographic, what’s the point in just leaving it to sit on your website without promoting it? Yes, you guessed it – spend the same amount of time promoting your infographic that you have creating it.
A few ways to do this is via the following platforms:
• Post on your website and/ or blog
• Seed the information on social media and hope it gets picked up and shared by others
• Find influencers and message them directly to make them aware of your content
• Submit your infographic to an infographic directory such as Visually.
If you want to know more about how SEO can positively impact your business get it touch here today.
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Author: Lisa Scott
Lisa works alongside the team to provide social media management, copywriting, training assistance and general account management for onefoursix and their clients.
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