SEO: Search Ranking factors explained

With the latest Search Ranking survey recently being release a lot of you may be wondering what it is and why it’s important.

Ranking factors refer to a website’s content, technical implementation, user signals, backlink profile and other features which search engines regard as relevant when crawling any website. Understanding what a ranking factor is can seriously support you when optimising your website so that you get your business noticed across a variety of search engines.

The Search Ranking Factors survey is a report which gathers values, information and statistics from a variety of businesses men and women around the world on what affects the rankings of a website.  Understanding what ranking factors are will impact the way you read the report so here’s what you need to know.

So, let’s start with understanding what the most important SEO ranking factors are.

The list includes:

  • An accessible URL (keep it short, sweet and relevant)
  • Page speed (This does include mobile page speed)
  • Mobile friendliness
  • Domain, URL and authority
  • Optimised content
  • User experience
  • Links (backlinks, links to other relevant websites and referrals)
  • Social signals (this relies on engagement via social media which includes shares, likes and user comments)
  • Accurate and real business information (this relies on you making sure your Google My Business site it as up to date as possible with lots of information)

As you can see there are a lot of considerations and ensuring your comply with these is essentials to giving you the best opportunity to get your business seen online.

Our advice is to test everything at least twice per week so that you know there are no bugs, be concise with the information you are providing your customers with, engage with affiliate marketeers and develop your SEO marketing strategy every quarter so that you can keep up to date with the ever-changing SEO rules and regulations.

Although nobody can ever really say what is the best way you can influence and optimise your SEO ensuring that you are keeping on to of it using the list above will certainly keep you on the right track.

You may have seen us mention some of these factors in our previous blog articles but this just stresses how important these factors are to the success of your website.

If you want to know more about how SEO can positively impact your business get it touch here today.

Author: Lisa Scott

Lisa works alongside the team to provide social media management, copywriting, training assistance and general account management for onefoursix and their clients.

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