Following on from our pre-launch checklist for your website, it is just as important to consider factors during your website launch and after.
The hard work doesn’t end just because you have clicked the ‘publish’ button on your Content Management System (CMS) which builds your website. No, you have a list as long as your arm to complete to ensure it continues to run smoothly and be SEO and user friendly…not much to ask at all we know.
So, where do we begin after the launch of your website? Take a look at our during and post launch tips to ensure you stay on a steady road to website success.
So, you’ve clicked your ‘publish’ website button, what next?
- Implement your 301 redirects on launch – a 301 redirect send site users and search engine crawlers to different URLs to the ones they were originally registered to. This is handy if you have an old website page which your audience still uses or if you want to buy more domains similar to yours or what your company is known as where you can redirect people to your current website. Your CMS system will allow you to register these re-directs via your admin homepage.
- Google Analytics –This is an essential part of your website and should be registered as soon as possible with the Google Analytics site so that you can monitor your website performance. Google Analytics gives you a deeper understanding of your customers and the tools you need to analyse the data for your business in one place.
- Checking for broken links – is really important because your website users may be directed to the wrong page or worst still get a ‘bad links’ page which may lead to a loss of sales. Triple check that the links throughout your website all work and get someone else to do it too for good measure. Also, bear in mind that if any of these links are broken, you will score less when SEO crawlers rate your page.
- Verify your site speed – You can do this by logging into the Google Webmaster Tools(GWMT) and this will allow you to track your site’s search performance with Google Search Console. There also more handy console tools which will help to improve your site going forward too.
- Claim your local listings – One of the best things you can do is register your business with Google and create a local listing. Click here to complete the process on the Google website.
- Promotion- Don’t forget to continue promoting your new website after its launch via social media channels and face to face with customers either is store or at meetings. Create some ‘it’s here’ flyers and send out promotional e-shots to get you recognised.
If you want to know more about how SEO can positively impact your business get it touch here today
Author: Lisa Scott
Lisa works alongside the team to provide social media management, copywriting, training assistance and general account management for onefoursix and their clients.
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