You have a new shiny website, it’s looking fresh and exciting but now what? How do you create new content to get noticed by Google without changing the content on the pages dramatically. That’s where blog posts come in. Blogging comes in two forms these days, those that create serial blog posts as the core part of their website and brand (normally known as bloggers) and those that use it to boost their SEO rankings, educate and refresh their website.

So why is blogging crucial for your website?

Blogging is one of the only ways to update your content on the website. Once a website is set live, it is pretty stagnant once uploaded and even if it performs well, your blogs are a great way to indicate to Google that you’re here and have something to say.

Blogs are super easy to upload and whilst many people can over think their content, just keeping things fresh doesn’t have to be complicated.

What to write about?

Many people get scared about what they need to blog about, it can be time consuming or difficult to write if it’s not your day-in-day-out profession. Think about the questions that your customers regularly ask you, the things that make you the expert in your field. Answer these questions in a blog post because they can be topics of conversation, a interesting reason to visit the website and can provide a chance for you to appear when searched on Google.

The keywords that you use within your blog posts will help push your website higher because alongside your page content, it will help confirm and verify your expertise and services in that field. For example, if you’re a solicitor in Northampton and you’ve got plenty of pages talking about this keyword, make sure to use it in your blog posts. It aids your SEO, your keyword search and also gives that local element a great push.

Blogs needn’t be long winded or like an essay – you can easily write 150-500 words. If you can talk the talk, write it down too! don’t fret about the best grammar and English language, just get the words down and outsource or get a friend to check it over before publishing.

But I’m scared of what people will say?

You mean all the good things because you’re showing your expertise? Sharing that case study that secured a client a saving or a great result? More often than not, the fear of publishing anything on social media stems from a fear of what other people will think and not actually what you can do. If you’re willing to network and promote your business, think of it as the networking without the face to face interaction. Surely, that’s easier than talking to a bunch of strangers?

Still not sure about writing it yourself?

Outsource it! Like accounts, book keeping, cleaning, social media, all of these things can help push your business further if you want to focus on running the things you’re best at. Here at onefoursix marketing agency, we’re here to help write blogs for businesses that aid their SEO and provides them with content they can share with their connections and clients.

Want to find out more? Visit our blog page here.