When was the last time you brought something online because you saw it look great in an image or photograph? Probably in the last week we bet – but when was the last time you brought from a stock image of something that has absolutely nothing to do with a business? Never.

We highly encourage businesses in all industries to use real photography to sell their business, we guarantee it provides more social engagement than word art or stock – here’s why…

People can relate to real imagery

When it comes to food photography, clothing, before and after services or anything that can bring a consumer in store – an insight into what a consumer can actually buy, sells. In the last few years we’ve seen a rise in consumers taking photos on their phone and posting online, this has changed how businesses can show what they do. No matter what your business is, you can photograph it, whether it’s a physical product or you as the trader, there will be imagery to be had.

It adds a trust factor to your business

If you can share real staff members working in your business then it gives people an insight into the size, the professionalism and services available. The public can instantly tell a difference between a stock person or your staff member. Consumers are more likely to trust a business if they can see it running day to day. Photography for business can add an element that shines against competitors too.

A clear, professional image equals sales

Whilst we encourage taking photos with your phones for social media, a professional image taken by a photographer can allow you to shine if photography isn’t your bag. Photographers can also see a different perspective of your business that you may not be able to see. Businesses such as dentists, estate agents, opticians, shops, accountants, restaurants and solicitors can benefit from in-house photographs which can show people the inside of their premises. Even if it is just your reception, allow people to notice you. If you have a nice space that you’ve invested in, show it off with a clear professional photograph.

You will get more likes from real imagery

It is guaranteed that photography with a camera with real services and people gets more engagement (over 50-75%) than stock. Why would someone engage with a stock image, what would encourage them to click on it if they can’t see a real human behind it? What if the product isn’t actually your real service? Sometimes stock imagery can be seen across a few different websites which takes the trust element away. Why would a consumer choose a restaurant – would it be based on a stock image pizza or would they rather see your fresh ingredients beautifully presented? 

Some businesses NEED imagery

Some industries like catering and restaurants, retail, sole traders, hairdressers and beauty will need to use imagery as the way to sell their products. People will only buy if they can see imagery and words simply won’t cut it, so do your images sell your exact products? Are they making your services look the best they can be? Often if taking a photograph is the last thing you remember it won’t be the nicest image or presented in the best light. A photographer can ensure you’re painted in the best light – one that sells.

Stock imagery will cost you more

Some people will buy stock imagery because they think it’s cheaper than having professional photographs taken but per image it will work out cheaper to use a photographer. A photographer can capture multiple angles and images of your business with lots of alternatives to use throughout your marketing, a stock image is one flat image and you’ll pay the price for more angles. If you’re looking to invest in your business and take it to the next level, professional photography can push engagement up higher. One client we’ve worked with saw over 75% increase in engagement by using real imagery on their Instagram feeds and since stock imagery doesn’t work well on instagram – it’s worth looking into a photographer for your business.

Interested in photographs for your business? Our Northamptonshire photographer is on hand to capture images of your case studies, team members, services, products and more! Call us today for more info. 01604 419776