Spending time scheduling social media posts can often take up a good chunk of your day especially if you are using multiple platforms such as TweetDeck, Facebook and Later.com.
We understand the need for social media managers to simplify the process especially if you have multiple accounts to update.
So, we’re here to help with our top three tips to speed up scheduling for social media.
Create a social media schedule
Social media needs to be planned. One way of doing this is to create a social media schedule which shows you the date and content.
We usually use Microsoft Excel to create a calendar with the week commencing date at the beginning and then each week we add content for each platform making it easy to copy and paste once it has been approved.
There are however apps you can use to create a social media schedule. Lightful is a tool which can be used to help you manage all of your social media and campaigns in one place. The best part about this is that you can add other colleagues on so you are able to collaborate as a team effortlessly.
It’s great when you find a news article or a blog that you think your audience can relate to but it can get frustrating having to then copy and paste the link, type relevant content and then add it to three of four social platforms in order for the job to be done.
What if we told you that you could use a tool that would send the website link to all social media channels in one click? Buffer allows you to add an extension button to your web browser and once you find an article you like click on the Buffer tab in the top right of your browser and share to as many linked social media channels all in one fell swoop. You can of course customise the content for each post but it’s a great way to easily share content on the go. This nifty little tool also allows you to share the piece from within the article.
Focus on quality social media content not quantity
You might get hundreds, thousands and maybe even millions of impressions the more you post but is this going to convert into real business?
Our advice is to limit what you post on social media unless it is going to speak directly to your audience. There’s no need to post lots of content frequently if you are just posting it to gain impression.
Instead spend your time posting three time a week with content you know is quality and will really speak to your audience.
It’s important that within social media you deliver content that’s useful, fun and delivers key messages – you can’t do that comfortably every day as your audience will just switch off because it will become too much. There is no harm in making them want more.
Still confused about social media scheduling? Speak to our social media management team. Click the link and fire us a message. Chat soon!
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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