As LinkedIn changes its interface again in the last 12 months, it’s only natural that most people are finding it hard to keep up.
Although most of the changes may not be huge, when there are a number of them in a short space of time, its hard to distinguish what’s changed on the interface and what hasn’t.
It may seem that users have lost a lot more than they gained, for example the ability to edit a post but there is still plenty of tools on LinkedIn that can be utilised for marketing purposes.
Here are four things you need to know about the new LinkedIn interface:
The home page
Let’s start at the beginning. While the home page isn’t that different from the old one, we must admit the style has changed and we feel it looks a little more like Facebook. This is great for beginners because it means its easier to use.
A new box which you will see when logging in has been placed on the left-hand side and is a very small version of your profile – this also includes your profile picture. This box reveals the amount of people who have visited your profile – we have welcomed this change as it shows if your profile is working for you or not with ease.
Audience – Analytics for your LinkedIn profile.
This tool is available to both free and premium accounts however, please bare in mind that if you have set your profile so that others can’t see you have viewed them then you will not be able to have full access to this feature.
This is like the analytics section on a Facebook or Twitter page. LinkedIn doesn’t recognise you as an individual or a business, so the analytics are presented to you as if you are a business – something we really like as it gives people more scope to sell themselves.
The new analytics shows you who has viewed your profile and allows you to filter your audience so that you can really understand who is engaging with you.
Something we must mention, with a free account you are only presented with the last five people who have viewed your account and you will not have access to the filter tools.
LinkedIn has now changed the way you view your notifications. Rather than viewing a dropdown list, the notifications section now has its own page. This allows you to see areas such as profile views, follows, endorsements, recommendations and much more.
We love this because it gives us a quick indication of who we have and are currently engaging with clearly and all in one space.
One of the best new features on LinkedIn is that you can now see how much other people, with the same qualifications and you and similar job titles are earning.
This will really set you up to against the competition and an employer that you feel isn’t paying you fairly. It can also work in favour of the business so ensure they don’t overpay an employee. We like this feature as it promotes equality for all.
If you are still unsure about the new LinkedIn interface, contact our social media management team and they will attempt to answer any questions you might have about the recent layout changes.
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Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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