Check out our three top things you DIDN’T know you could do with Twitter…
There is so much more to Twitter than meets the eye. It’s not just a tool for creating an engaging social media posts or gaining as many followers as possible, but it’s not widely promoted and its tools aren’t as visible as the likes of Facebook or Instagram – however, when used correctly it can be invaluable.
We’re here to give you three examples of things that are not widely known about on Twitter if you are not a social media guru.
Here’s three tips on how to use Twitter to your advantage in ways you may not know about:
- Make a List. No, not on your note pad…we are talking about lists of people/ users. This may seem silly, but Twitter Lists enable you engage with a specific audience. This is great for those who have a variety of services or a number of products that are aimed at a number of audiences.
Twitter allows you to create Lists of users for any means. A few examples are people who follow you, people who retweet you, people who have been in contact with you directly, influencers, competitors and many more.
To create a List, you need to follow these simple steps:
- Visit your Lists page via the settings icon drop-down menu or by clicking Lists on your profile page
- Choose the option to ‘Create List’
- Give your Twitter List a name and provide a short description as people may want to request to join if allowed
- Choose to make your list public or private
- Save the List
- Save searches. This is a great way to keep on top of competitors, trends and patterns in conversation. Saving searches means you no longer have to keep going back to the search bar, your frequently used searches is only a click away.
To save a search follow these simple steps:
- First, sign into Twitter and go to the ‘search’ bar at the top of your homepage
- Type what you want to search in the box and click the search icon or hit your ‘enter’ key.
- Search results will now appear in the main column on the left.
- At the top of them on the right will be a “More Options” menu.
- Select the down arrow to see your choices. Choose the “Save this search.”
- Click on that to save your search. It will appear later in your customized saved searches
- Share files. Facebook is a platform which you can share PDF’s easily and enables you to share a range of marketing materials that would be useful to your audiences. Twitter unfortunately does not have that platform to enable you to do this.
There are a number of applications you can use to assist you in doing this including: TwitDoc, FileSocial, or FileTwt and this will enable you to share your PDF to your audiences via Twitter. However, you do have to be mindful that these applications will have access to all of your Twitter account data and will want you to adhere to their restrictions.
Another way is to use a copy and paste URL link from the likes of Dropbox as an alternative to the above but be aware, you only have 140 characters and sometimes these links can be a little lengthy. You can shorten your link though by using any of the following services: bit.ly, is.gd, and bit.do. Google also offers one at goo.gl.
We also use these tactics to create content and share things on Twitter. For more information about our social media management services, click the link and fill in the form.
And make sure you share your comments below.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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