Facebook is great because it is so user friendly however, don’t get caught in the trap of feeling like you know everything – there are so many Facebook tricks and hacks to be used and you may not know them all or even how to use them to their full potential.
We explore what tools you may not already know about on Facebook and how they can be used to promote your business.
Facebook tricks and hack #1 – Customising your Facebook news feed
Using Facebook for business purposes can become frustrating, especially when you have to scroll through what everyone has had for tea before you get to the juicy information such as what your competitors are doing, who your audience is and what they want. Customising your news feed with these simple tips can help you be less frustrated.
First take a look at your friends list and segment it to meet your requirements. The best part about this is that it’s private so your friends won’t be notified if you make them an ‘acquaintance’ for example.
Select ‘Friends lists’. At this point it is very similar to using Twitter Lists. Name the list and add people to that list who you feel best fit.
You can also prioritise who sees what on your news feed by changing your preferences which gives you control over what appears on your news feed first.
Once you have selected this you can start to choose what you want to see first on your news feed which saves you so much time scrolling through lots of posts in the long run.
Facebook tricks and hack #2 – Try split testing
Split testing, for those who don’t know or don’t understand, it is a unique method of conducting controlled, randomised experiments with advertising which aims to improve, in this instance, social media traffic for paid advertisements. How do you do it we hear you cry…well give yourself five minutes to read this next stage carefully.
Head over to your Ads Manager account and create a new campaign.
Next you will see this page:
This is the point where you will choose which category your advertisement will fall into or as Facebook calls it ‘choosing an objective’.
Give your campaign a name and choose conversions.
The next stage allows you to test which variable you are choosing. Whatever you choose in this section will have an impact on the dial which you will see on the left hand side:
This will change each time you make an amendment to your demographic, budget and area. There are so many factors to choose from but this tool determines your outcomes such as reach and impressions before you buy. You can’t say you get that when you buy a product online very often.
Follow the process, create your advertisement and finally you will come to the split testing box.
Split testing can determine a variety of outcomes such as does audience A or B have a higher click through rate? Does A or B have a better click through conversion? And so on…
The main reason for split testing is that it will give you as a business or organisation the opportunity to answer questions you have about your target audience to better understand their needs and wants.
Facebook tricks and hack #3 – Incorporate groups
Groups are great because they allow you to target a specific audience and drive traffic to your Facebook page or website within just a few clicks. Our advice is to ensure you are constantly active on these groups – knowing how to use them properly is really essential.
Some smaller tips include welcoming newcomers to the group so that they feel they have a place to continue engaging there or making sure that you comment on each relevant post to show great skills, knowledge and customer service.
Like a Facebook page, a Facebook group has ‘Group Insights’ which enables you to see what’s happening with your audience.
Within the group click member details on the insights page and you will see a range of analysis from the previous 28 days. It also allows you to see more member details and weather their engagement has been from posts, comments or both. This will allow you to learn how your audience likes to engage as well as what they are saying and how frequently they are saying something.
Facebook tricks and hack #4 – Access royalty free music
When you add a video to Facebook sometimes it can be a little boring as you are not allowed to add music on that is not royalty free. Facebook takes that pressure and allows you to still create exciting videos by offering royalty free music to back up your content.
Click on the publishing tools tab at the top of your Facebook page and select the ‘Sound Collection option which will appear on the left hand side menu.
This will then allow you to choose from a range of songs that are completely free:
Facebook tricks and hack #5 – Generate engagement
Weather you have business manager on your Facebook page or not, one of the best features on Facebook is that you can schedule your posts.
Scheduling your posts may have been around a while but Facebook has evolved this feature so that you can also backdate and save a post as a draft – perfect for those great ideas that come to you in the middle of the night!
This is so simple as all you need to do is write a post as you would normally and it offers you a small drop down box next to publish with all the options available.
Once you have chosen the option you would like to go with you can view your edits, drafts and scheduled posts in the following way.
Firstly, click on ‘Publishing Tools’ at the top of your page and it will take you to a difference webpage. Down the left hand side you will see, second down ‘Scheduled Posts’.
This then shows you what posts you have scheduled and if you click on the tab below ‘Scheduled Posts’ named ‘Drafts’ this will lead you to where all of your social media content inspiration is stored.
We run social media campaigns for our customers. If you would like to discover more about our social media management packages, click the link and contact the team.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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