social engagement

Three ways to inspire engagement on social media

With a vast amount of social media content meeting the fingertips of its users every day it’s not surprising that businesses are finding it difficult to get their content to the right audiences.

There are so many hurdles that we stumble across each day that get us asking the same question – How can we make our social media content more engaging?

We have come up with three simple ways to make your business content more engaging and more specifically to the right audiences.

Inspiring social engagement #1 – Find your following

Making sure you have the right people following you is key here. Yes, it sounds easier than it is, but there are some simple things you can do to make sure you catch the right fish in your social media net.

  • Make ‘Lists’ – Facebook and Twitter both have the option to create lists and optimise your friends/ followers. The biggest advantage in doing this is that you can reach specific target audiences and it’s great if you have more than one product or service to reach out to difference audiences.
  • Form groups – Facebook Groups are a great way to engage people who are already interested in you or the industry, service or product you provide. You can invite people to join your groups, but people often ask to join groups because they are interested in the group you have created. Ideas for groups can come from current issues/ topics, how to use a product or service or any other common ground that may get people talking. It’s also a great place to show how amazing your customer service skills are.
  • Hashtags – Use popular hashtags to engage with the right audience. There are a number of tools out there that let you check which hashtags are most popular for that particular subject area or topic. Some include: Trendsmap, sproutsocial and RiteTag.


Inspiring social engagement #2 – Get blogging

Blogs are a great way to engage your audience, get them interacting with your website more and driving higher traffic to all of your media platforms. Blogs give readers relevant, current topics to read without having to completely rearrange your whole website every week. You can simply add blogs to the news section or add them onto a separate section on your website.

They key to blogs is that they must be able to enthuse your audience to make them interested in the topics you are writing about. Our advice here is to make the topics relevant to the industry you work in, keep it between 300 and 500 words and do not do any hard selling.

If you want to sell something using a blog then your audience is likely to switch off and look elsewhere, somewhere that they can get advice without having strong advertisements being thrown in there.


Inspiring social engagement #3 – Casual content

We love the word casual when it comes to creating social media. What we mean by casual is that you do not need to do any hard selling, purely just deliver relaxed content that’s short, catchy and even funny. Are you a cat lover? Dog lover? Or do you have a really witty sense of humour? If so, social media is a great place to let your personality or brand identity shine through.

Again, our advice is not to sell your services all the time – of course maybe once or twice a week throw in a post about your services and any offers you have but then maybe share a funny meme or deliver a joke that your audience will understand – your content can still be relevant whilst being catchy.

If you are finding it tough (like so many others..) to create inspiring social media content and social engagement, you can contact our social media management team by clicking the link and filling in the form.

Author: Dave Williams

Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.

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