Blogging is a way of communicating directly with your audience about topics which relate directly to the service or product you provide them with. Check out our 5 top tips to get you blogging more!
Blogs are excellent at pin pointing your target audience and what they want to see. The difficult part is getting it to them efficiently.
If planned and researched effectively the blog on your website can quickly become one of the largest sources of traffic to entice those important customers to your content.
Our five tips will help you on the road to blogging success for your business.
Start with structure
You must start by knowing how to structure a blog. Getting the basics right early on will help you to develop the base for every blog you write.
A typical blog is around 500 – 1,000 words. Sometimes blogs can be longer depending on the topic however, often, audiences can get bored easily if the blog is any longer than this.
Write catchy headlines
We recommend using headlines that are short and snappy, making it easier to catch the eyes of your audience.
Headlines should be no longer than 6 or 7 words at the most – there are cases where more can be used, this is only a general rule.
Using odd numbers in titles can make your content more visible.
There are lots of reasons behind this but mainly because three and five short nuggets of information are easier for the reader to digest than say eight or ten.
Omnicore states that ‘An odd-numbered list will outpace an even-numbered one by 20%. More than a third of internet audiences (36%) prefer formal list-based articles to solid text blocks.’
Bring on the content
Obviously, the more content you can produce, there is a better chance of increasing traffic on your website and building a long list of topics which your company is knowledgeable on. All those key words featuring in your blog will also bring up your SEO on the likes of Google.
Generating content can become too much if you are bombarding your social media account with a blog every single day. Try one or two per fortnight and see what opportunities that leads to. Make sure the blogs are separate too which will ensure it gets the coverage it deserves before the next brilliant blog comes along.
Be an instructor
It’s no secret that people turn to the internet for absolutely everything these days so making sure you have their answers about your products and services will increase your chances of a click to your website.
Writing instructions on ‘How to…’ will leave your customers with feeling like they have learned something new alongside being provided with a great level of customer service because you will have answered their questions before they even know they wanted to ask it.
Go through your frequently asked questions and see if there are any popular ones that you could turn into a great how to blog of your very own.
For further information about how to make social media work for your business click here.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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