Many of us are pleased to know that 2020 is nearly over. And we’re excited to start a new year. So let’s take a look at the top marketing trends to look out for in 2021. Whether you’ve already got your 2021 marketing plan or are just starting to think about it, it’s worth knowing these trends.
Last year we saw a big push in consumer needs. 2021 marketing trends have a large focus on social media and e-commerce presence. These trends have had a big influence by how businesses have coped during the Coronavirus pandemic.
The use of Social Media
The latest development of social media means this platform will only become the core element of marketing campaigns more and more. Instagram and Linkedin in particular have developed hugely in the past year. Instagram is becoming a platform not just for public figures and influencers, but for businesses and retailers. Let’s look more into this.
Instagram Marketing
As previously mentioned, Instagram has developed a lot during 2020 and is becoming a popular platform for businesses. There are two particular features that you should consider. These are reels and SEO.
Instagram’s SEO features have improved during the past year. Where you once had to use a hashtag to search for your keyword, all you need to do now is just type your search phrase in the search bar and relevant photos, profiles or posts will appear. This provides a huge advantage for businesses trying to improve their marketing, as it allows for increased opportunity for their posts to reach more users. So be sure to take advantage of this new feature going into the upcoming year! Include relevant keywords in your captions and it will help Instagram identify your post to ensure a better reach.
Instagram have also launched reels this year. 15 – 30 second videos that allow users to create engaging content in an entertaining way. This may be the perfect way to increase engagement on your instagram, as this features is definitely going to be a 2021 marketing trend. You may even enjoy creating these reels!
To find out more about how to get engagement on Instagram, click here.
Linkedin Marketing Trends
Linkedin has also expanded hugely during 2020 introducing many new features. This includes LinkedIn Live, events, polls and stories. What was once only a professional, business platform, is now becoming more transparent and conversational. We may see more and more people using these features going into 2021, especially if people are still working remotely.
Being forced to work from home has influenced many people to interact in new ways on Linkedin, as we haven’t been able to have the usual conversations within the workplace. More and more users are interacting with conversational content because it’s become the only way to mimic the environment in an office or workplace.
Going forward into the upcoming year, if you want your business to thrive on Linkedin, you need to be prepared to adopt transparency into your marketing.
E-commerce Platform
During 2020, we have all become accustomed to the “new normal”, forcing many businesses online if they weren’t already. This has been the only way to ensure sales keep coming in during the Coronavirus pandemic. This has caused e-commerce to become a popular platform, steering retailers further away from brick-and-mortar stores. Many businesses have converted to an online platform, reducing in-person contact and resorting to Zoom calls. This makes it even more important that your online presence, whether its promoting a product or service, is at its highest standard.
Contactless shopping will allow e-commerce stores to excel further during 2021. With social media platforms, just like Instagram incorporating in-app shopping features, e-commerce is continuously growing. We recommend setting up your store on platforms like these. You can find out more about Instagram shopping here.
If you want to understand more about the benefits of switching to e-commerce, click here.
Now you know the top 2021 marketing trends…
If you’re looking to up your digital marketing in 2021,speak to our marketing team today. We can help you reach your goals when it comes to your business, and stay on top of any new marketing trends.
