We’ve put together a list of some great Christmas marketing ideas for small businesses. This is the perfect way to add some sparkle to your marketing and sales strategy.
We may already be part way through December, but there is still plenty of time to implement these ideas before Christmas. It is important for smaller businesses to embrace these marketing strategies to make the most of this festive time of year. You want to ensure you are investing time and money to boost your sales and engagement. We will show you how to design some easy, yet effective Christmas marketing campaign strategies to boost your business.
So here is everything you need to know to put the cheer back into this year!
Add some Christmas flair to your branding
Something so simple can go a long way during Christmas. Particularly this year, people may be finding it harder to get into the festive spirit. So by rebranding your logo or social media posts around Christmas will create a more uplifting feed for people and encourage more Christmas cheer. This can be implemented through both online and printed media.
Whether you choose to rebrand your profile picture, or maybe a header photo, it can be an effective technique. Different ways to incorporate this into your branding include:
- Logo
- Website
- Social Media Profile Picture / Header
- Social Media Posts
- In-store
- Printed / Online Ads
- Mobile Apps
- Christmas Cards
- Email Marketing Campaigns
Christmas Themed Updates
Many know that the rule for content marketing is 80% blogs and social media posts and 20% sales post focussed on promoting your business. However, this is a rule you can bend slightly for your Christmas marketing. Your regular posts can still add value to your business, while having a festive feel! For example, if you own a restaurant or cafe, you can share a favourite holiday recipe or your festive menu. Or if you are a furniture or home accessory retailer, you can share tips on decorating your home at Christmas. There are many topics you can share through blog posts that add a bit of festive spirit to your business.
An alternative way to post more Christmassy content is through videos. It’s best to keep these short and relevant. However, when done well, can be really effective for your Christmas marketing.
Rewards
You can promote exclusive offers or giveaways to engage with your online audience during this time of year. You could see this as a way of thanking them for their support throughout the year. It can also be a fun thing to do. If you are a brick-and-mortar store, you can still promote similar offers through printed coupons.
Reward ideas include a Christmas giveaway in which you get your online followers to sign up to a giveaway competition through a landing page. This could include various aspects of your business, whether it’s a discount or voucher for a service(s) or product(s). You may even be lucky and join forces with another local business to create a joint giveaway with more to win! This will then be engaging with two lots of audiences. A great way to spread Christmas cheer!
The perfect way to promote these competitions is through your social media platforms. This allows your followers to share your giveaway announcement and therefore will increase your reach and hopefully gain more engagement.
Email Marketing Campaign
The Christmas season is the perfect time to boost your email marketing strategy. However, don’t just send out a generic email, make it more focused and relevant to the time of year. Highlight specific products and offers, or maybe you have some important information about Christmas you’d like to share, such as a countdown to Christmas. Using this strategy can tie in very well with limited-offers and may encourage customers to act faster in time for Christmas. You can describe it as an alternative business-style advent calendar!
Be sure to always promote Christmas gift sets or products as some people may miss this on your website/social media or in your store. However, it is always important to ensure that you have a sufficient amount of stock for anything being promoted.
Get creative with your subject lines. You want it to stand out to all the other Christmas emails your subscribers will be receiving. Don’t be too vague – be specific about any offers being promoted within the email. This will encourage your subscribers to open the email and not flick past it.
Remarketing
Remarketing is an essential strategy to implement in your Christmas marketing. Especially if you are a product based business. Many people will visit lots of different websites in December. Especially this year with less people wanting to go out. This means that you want to remind people that they viewed your service / product and encourage them to revisit your website with the hope that it may lead to a sale.
Be sure that your remarketing promotes the product/service they were looking at, or maybe recommendations of similar products/services you offer that may be of interest to the viewer.
This idea is only suited for online businesses with a website or social media presence. So if you haven’t already progressed to a digital platform, is may be very beneficial for your business to do so.
Your Christmas Marketing…
So there you have it. Five great effective ways to promote and market your business this Christmas! If you follow the tips we’ve suggested, you can be sure to create an effective Christmas campaign. Many of these ideas can also be adapted to suit almost any business or marketing channel.
If you need some help with your Christmas Marketing, speak to our team today. Here at onefoursix, we can help you reach your Christmas goals. If you’re looking to get ahead and learn everything you need to know about 2021 marketing trends, click here.
