Check out our five LinkedIn profile tips, to make YOUR LinkedIn profile better than the rest!
Investing time in your LinkedIn profile can really pay off as 94 per cent of recruiters use social media as a recruitment hiring tool.
From 1st February 2018 there were a whopping 530 million people using LinkedIn which means the competition is fierce. Knowing how to position yourself is important.
Here are five LinkedIn profile tips you should already be doing.
The profile picture
First and foremost, make sure you have a picture. Uploading a photograph to your LinkedIn profile will certainly get you noticed. If you have a profile picture you are 36 times more likely to receive a message on LinkedIn.
There are things to consider though – unless you are creating a business or organisations LinkedIn profile there should only be you in your profile picture. Future employers want to know what you look like to make sure you are presentable. If you have your profile picture with others in it, the recruiter may not know which one you are and is likely to move on to the next candidate.
Keep it short
The chances are if you are being checked out on LinkedIn you could have been short listed. 64 per cent of employers say they have viewed a job seeker’s professional social network profile (such as LinkedIn) at some point for this purpose.
If this is the case, they have probably already seen your CV and want to know more about you. Make sure they don’t fall asleep – tell them about a professional achievement or a personal one that may contribute to your skills within the work place. An example is:
“During my time at ABC University, I delivered a range of training programmes to student ambassadors to improve their employability. I applied for funding for the training programme in September 2016 and by December I had doubled the ambassador scheme and was offering training to around 100 students from an initial 25. Training included: customer service, media training and ‘how to sell yourself to a future employer’. This had never been done at the university before and was in addition to their education.”
If you don’t have a professional achievement try a personal one:
“Whilst studying at college I had the opportunity to raise money for XYZ charity. To do this I walked up Snowdon with a group of fellow students to raise money for Children in Need. I gained so much from this including team work, communication skills and the ability to make a difference to children who needed it the most.”
Keep this short at approx. 50-70 words as you just want to give them an insight of what you are capable of and how you go above and beyond to make a difference in the work place and in your personal life.
We aren’t talking about your accent here…we are talking about not making your profile too specific. If you are on the hunt for a job you need to be open to other possibilities – for example if you are a Marketing Manager, the likelihood is that you will have experience in PR, Marketing, business, media and events. Mention these in your LinkedIn summary and list the skills on your profile to ensure you show up in the LinkedIn search.
An important LinkedIn profile tip is that users with at least five skills listed on their profile will receive 17 times more profile views.
Ask your friends, family and work colleagues to endorse you on LinkedIn. There are around 10 billion endorsements given on LinkedIn annually. Employers look at endorsements to ensure that you have been recommended by real people within the industry you work in. This is evidence that you can walk the walk and not just talk the talk.
It is also great to get people to write recommendations. You may have already submitted a reference with a job application but the more people that can comment on how amazing you are the better! Get your colleagues to write a short summary of who you are and how you have influenced them at work.
Join the conversation
You may not be aware but there are millions of groups available for you to join on LinkedIn. All with different topics of conversation but they are worth joining.
Whilst we only recommend you join the ones relevant to your industry being in them can get you noticed by future employers.
Don’t just join them and ignore them, get involved with the conversation, share your opinion and delve deeper into the thoughts of others. You may get noticed by an employer or recruiter if you have some good knowledge on a certain topic so don’t be afraid to voice your opinions.
A word from the wise though – make sure you don’t start a negative debate as these can also be seen by future employers too. As with anything online, it will stay there forever.
Don’t forget, employers are looking for different and examples of knowledge and experience and being part of relevant conversations is something that will get you noticed.
When you have your LinkedIn profile in check, you may wish to work on writing a better LinkedIn summary. Check out our latest blog with example summaries. If you have any tips you would like to share, or any further questions, either comment below or click to contact our social media management team.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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