146Live: Creating engaging content on Facebook…

Every fortnight, the onefoursix team host 146Live – a live session streamed from either Google Hangouts or Facebook live, and an opportunity for us to discuss a specific topic live on air. Creating engaging content on Facebook is becoming more and more of a challenge, more-so since the Facebook news feed change. Watch our video for ways for you to become more engaging online.

  1. According to Social Media Week, users spend 3x more time watching live videos on Facebook, than prerecorded ones. By their very nature they generate more engagement than any other type of post. If you are not currently using Facebook Live, find a way to use it. I guarantee it will increase your engagement rates.
  2. Discover what is going viral with Buzz Sumo. By sharing topical content, content that is currently trending, the chances your content will be engaged with will increase. Buzz Sumo isn’t a tool we use, however if you want to invest the money, give it a go. Check it out here – https://buzzsumo.com/
  3. People buy from people. Make your content personal. Get on Facebook live, share images and content from around the office. I would be incredibly surprised if it does not have a positive impact on your engagement rates.
  4. Experiment with the types of post you put out on Facebook. The recent Facebook news feed changes rely on a new key metric – ‘long comments’. Make sure the posts you send out encourage that. Try…
    1. Fill in the blanks _______.
    2. Caption this…
  5. Set a budget! We have been piping on about this for ages. Facebook is a business, and for your content to be seen you are going to have to pay them. Set and budget to boost your posts to your current audience. Also try and use the Facebook ads system – it is the most detailed and targeted ad system out there!
  6. Team up with others well aligned with your industry. I don’t necessarily mean competition. However you will have people who have a similar target market to you, who, when teamed up with, could engage engagement on Facebook. Team up on Facebook live. Ask them to write guest blogs. There are a number of ways you could encourage this.
  7. Start a Facebook Group. Facebook groups tend to generate more engagement than pages. Maybe because you are dealing more with people. We have set up a Facebook group called ‘Marketing Think Tank’. It is a private group we have set up to share exclusive content to people who want to see and engage with it.

Generating engagement on Facebook is getting more challenging. If you try the above and still struggle, either give our social media management team a call, or consider moving away from Facebook all together. You don’t have to do everything. Focus your efforts on what works for you.

Author: Dave Williams

Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.

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