Introducing the different types of Facebook ads

In this video (recording during 146Live), Dave discusses the different types of Facebook ad available to you. With the Facebook news feed changing, you should be setting a budget for Facebook ads. There has also become a reliance on boosting Facebook posts of late. The aim of this video was to highlight the many varieties of Facebook advert available to you within the Facebook Ad Manager.

The ads are essentially split into 3 categories;

  • Awareness ads – focused on reaching as many people/users as possible.
    • Brand awareness – this is where Facebook optimises your advert to reach people who are more likely to be interested in it.
    • Reach – this is where Facebook optimises your advert to reach as many people as possible
  • Consideration ads – focused on asking the user to take action (in one way or another).
    • Traffic – this type of Facebook ad will encourage people to click through to a link off Facebook. Facebook optimises this ad primarily for users who are more likely to click on a link.
    • Engagement – this type of Facebook ad is aimed at businesses looking to promote an offer or event, or generate page likes. Again, Facebook will optimise for users who are more likely to engage.
    • App installs – this type of Facebook ad is geared up to promote app installs.
    • Video views –¬†this type of Facebook ad is aimed at increasing views of a video. Facebook will also optimise it for people more likely to view or engage with a video.
    • Lead generation – the lead generation Facebook ad is different to the others in the way that it will allow you to create a lead generation form to capture data.
    • Messages – this type of Facebook ad will encourage users to take action by sending your business page a message. You can then connect a Facebook Chat Bot to keep the conversation going.
  • Conversion – focused on converting leads acquired through Facebook.
    • Conversion – this type of Facebook ad encourages and records specific conversions made off site. A Facebook pixel is required. Facebook will then be able to record when, for example, a contact form is submitted on your website.
    • Catalogue Sales – this ad will enable you to create ads of specific products based on your target audience’s interests.
    • Store Visits – this type of Facebook ad will encourage users to visit you in store.

There are a whole host of Facebook ad options available to you. Boosting a Facebook post can guarantee an increased reach, however we would only recommend boosting a post if you want to push it to your current followers.

Let us know how you get on with your Facebook ad campaigns. For further assistance, you can contact one of our social media management team here.

Author: Dave Williams

Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.

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