SEO vs PPC

SEO vs PPC: Where should you invest?

Small businesses from a multitude of industries will most likely be familiar with the terms SEO and PPC. But for those less-initiated, let’s just cover the basics first. Then we’ll get in to the differences between the two, and make some suggestions based on your circumstances. What is SEO? SEO stands for Search Engine Optimisation. In a nutshell, it is …

7 ways to get those creative juices flowing

We’ve all been there. Sat at the laptop thinking “what shall I write about today?”. Sitting with that blank notepad in front of you. Watching time pass slowly by. It can be difficult to get those creative juices flowing at times. So if you are sat there wondering which planet your brain is currently residing on, read through our 8 …

email marketing image

It’s 2017: shouldn’t email marketing be dead?

Most of us probably thought that by 2017, email marketing would be dead. Maybe even email itself would be dead. The concept hasn’t really seen that much of a revolution in the past 20 years. It’s not really even seen much of an evolution. A lot of emails we all see are nothing more than plain, boring text on a …

We Lunch and Learn at 44 Harpur Street

Lunch and Learn has been a great success for Onefoursix in Northampton. We’ve now run over 10 sessions, covering all manner of topics, ranging from social media content to getting more from your website. It seemed like a natural progression to test the boundaries and branch further afield with our take on marketing lunches. We decided to launch a group …

think spaghetti

Think Spaghetti!

Whilst none of us here at Onefoursix can claim to have any Italian blood running through our veins, we are actually referring to the pasta staple of our Mediterranean friends. We’ll get on to that shortly. January 2016 saw a first for Onefoursix. Our very first Lunch & Learn, where 10 like-minded business owners got together under our supervision and …

killer email marketing campaigns

7 Top Tips for a Killer Email Marketing Campaign

Lets be fair; we all hate those monthly, weekly, and sometimes daily sales emails that somehow find their way through your highly effective spam filters. People are far too busy to read every single one, so you need to make your email marketing campaign as interesting and eye catching as possible! Here are some of our top tips for a …

new years resolution

Your New Year Marketing resolutions for 2015

You may be surprised to hear that the top New Year’s Resolution for 2014 was to ‘Get Fit’ (are you really all that surprised?!).  You may be even more surprised to hear that ‘Trading your Partner in for a Better Model’ was also on that list! However this was a list released by the Daily Mail, so read into that …