2020 is nearly upon us, yes only a couple of months now and so we’re looking at the top marketing trends to look out for this upcoming year. It’s never too early to get ahead of the game for your digital marketing plans. Last year we saw a big push in video content creation and generating more in-depth blog posts – this upcoming year its about assessing the consumers needs, wants and interests.
Interactive Content
Social media users aren’t looking to just press like, they’re looking for ways to interact, engage and find out more. With businesses such as restaurants, shops and even professional bodies like solicitors making more of an appearance on Instagram to sell products – it’s all about capturing the audience.
Your marketing plan won’t flourish in sales with likes alone, you need to give a reason to get noticed and allow your products and services to become interactive. Utilise polls, queries, call to actions – don’t let the conversation die.
Instagram is a prime example of how stories can amplify a brands presence and engagement rate so look at what can make your business set above the rest.
Shopping through social media and effective e-commerce
When it comes to shopping online, we don’t even need to change platforms anymore. You can now buy products tagged within Facebook, Instagram and Pinterest content in the click of a button. This is the future of online shopping. Give your customers the ease of shopping through social, make it so easy they’ll return simply due to the user experience.
Amazon has captured the world with it’s one click next day delivery, it’s not just the logistics that work so brilliantly in this formula but the instant sales that work. You’ve found exactly what you want and the payment is already stored. It’s arriving either tonight or tomorrow, transaction finished in seconds. Utilise this incredible success story, it is entirely possible for your business transactions for b2c to be this easy. Make your products so desirable, not just for their purpose and value but for the ease of the sale.
Bringing it back to the customer
2019 has seen us work harder than ever to reach the top of engagement levels but the real metric you should be looking out to achieve is a personalised service. 2020’s marketing trend of personalisation can and will create opportunities for customers to feel valued.
As high streets look to provide an experience when it comes to shopping, the same will be emulated across e-commerce and digital marketing. Look at what your service provides personally and how you can, even digitally, bring it back to the customer. Let them feel valued but also in the above point, keep things easy.
Look at what your competitors are doing and see if their customers are thrilled with the service being given through their digital marketing journey.
Content is king
This trend is still here to stay. You should be working harder than ever to stay in the forefront of customers social streams. Look at your digital marketing more in-depth as you approach 2020.
What has worked in 2019? Did video content create a buzz around your business or has your website been lowering the bounce rate with fantastic engaging blogs and articles? Assess and repeat ready for 2020’s marketing trends.
Looking to up your digital marketing game ready for 2020? Speak to us today and see how we can help you reach your goals when it comes to your business.
