woman with a mega phone

What are “Calls To Action” and why should your marketing have them?

You may have heard the term “call to action” before, commonly abbreviated as “CTA”, but do you understand what it is and why it’s so important when marketing your business? In this blog we’ll explore what a call to action is and why you need to include effective CTA’s to help generate click-throughs, downloads, signups and enquiries. Of all the …

gps map

It’s a bit like driving to Scotland without directions…

We’ve all been there. The night before that 2 week holiday away. Everything is packed. The hotel is booked. In fact everything is sorted apart from the directions. Good old AA Route Planner. Can you even imagine how far you would actually get without it? The same applies to your business, and more specifically, your marketing. Failing to plan your …