There are many ways to market your dental practice. Below are 9 ideas that we use with our clients. Not every business is the same so what works for one may not work for another. Monitor your enquiries and find out what works best for you:
- Magazine or Newspaper Advertising – Local magazines can be a great way of getting yourself known locally. Evaluate the magazines available to you based not just on cost but distribution and the level of editorial. If you do decide to book, try negotiating. Try and secure some regular editorial to go along side your advert.
- Leaflet Drops – Like many others, your dental practice is likely to focus on people within a specific location. Leaflet drops can be a very effective (albeit old school) way of getting your name and message out to your target audience. The great thing about a dental practice is that everyone is a potential patient. Keep your message very specific and unique, and encourage any responders to use a specific offer or code. Leaflet drops can be quite difficult to track, so do everything you can to track where those enquiries have come from.
- Google Adword Campaigns – Google Adwords is a great way to promote a specific product such as Invisalign or 6 month smiles. Set up a landing page focused around your product or service, do your research on keyword traffic, and set yourself up some Google Ads! Click here to find out more about our online marketing services including Google Adwords.
- Social Media Campaigns – The likes of Facebook, Twitter and Instagram allows you the opportunity to engage with your current and future patients in real time. Paid Facebook and Twitter campaigns gives you the opportunity to reach out to a new audience online whilst only paying when people see or click on your advert. To find out more about our social media campaigns, please click here.
- Email Marketing – Don’t forget about your existing patients. Up-selling to an existing patient is far easier and cost effective than trying to bring a new patient through the doors. Use email marketing to tell your existing patients about your full range of services. Click here to find out more about our online marketing services including email marketing.
- Referrals – How often do you ask your patients ‘who they know’ that may be interested in trialing your dentist? What do you offer your patients in return for recommending you? Try offering your current patients an incentive for recommending your services.
- Printed Materials – Business cards, leaflets and packs about what your dentist has to offer is a great way to get your message across. It can be a great way of upselling your services by having literature available to take away in your dentist surgery, and a great way to attract new patients by leaving literature in libraries, local schools and community areas. Click here to find out more about our print services.
- Website – A good website is now becoming the first port of call for anyone looking for a local business. Make sure your website is mobile responsive, user friendly, cluttered with ‘call-to-actions’ and information about who you are and what you do. Also make sure you have yourself listed on Google. For help doing this or if you need a mobile responsive website, please click here and contact the team.
- Get out there – The final way to really push your dental practice is to simply get out there. The practices that we are working with are regularly getting out speaking with local schools, community groups, and libraries. By getting yourself out there, you have the opportunity to demonstrate your expertise to your target market; the public.
onefoursix are specialists in Dental Marketing. If you are interested in finding out how we can increase the numbers of new patients coming to your dental practice, please call us on 01604 419776.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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