Your website will thrive if you keep your SEO up to date. Some tactics require updates and maintenance to ensure you’re getting the best from them. Regular updates on your website ensure for security, speed and schuss from SEO. We have five traditional SEO tactics for you that will work every time to help improve your website!
Keep your site up to date!
It’s important to ensure your website is fast, accessible and easy to use. Naturally a good designer should implement that from the outset (here at onefoursix we always will) but there are always tweaks that can be made during the lifespan of your website to ensure it’s working in tip-top condition. Just like a car, they require maintenance so keep on top of your updates for WordPress as well as any plugins. You may not entirely understand the plugins installed on your website but it’s important to keep them updated for website security and smooth running. Speak to your web developer if you’re concerned by any plugins and their use.
Look at your imagery
Blogs tend to be the biggest culprits for new images without SEO friendly tactics. Often users can forget three different things when it comes to blogging; resizing images for faster loading, renaming the image or missing alt-text.
All of these are simple mistakes to make and many assume they won’t matter for that occasion but SEO is a complete package and images play a vital role in a website’s performance. So next time you look to upload a 10mb picture because you think it will look better, think again! Images under 100k do not look dramatically worse unless you have a bad photo in the first place!
Use your keywords
It’s easy to forget to use your brand name when writing new content however placing those keywords such as business name, product and services and local keywords play a vital part. If you have places you wish to target and maintain, keep new content coming. This is especially vital if you currently rank well for certain key-terms, the only way to stay there is to be consistent with your SEO tactics and updates.
Keep the content coming
Do you find you have a month of writing 10 blogs a week then none for 6 months? You can often tell when someone has, we all get complacent, but good quality content that’s consistent, helps keep you in Google’s good books. Make your resources valuable and give people a reason to return to your website. Show people why your website is not just a place to find out a phone number but a resource for information and understanding. Be realistic with the goals you set yourself so you can achieve more when it comes to content.
Review your website’s content regularly
At onefoursix we often review our client’s websites to see what we can do to help. Look at where most of your traffic is heading, is it the pages you expected? Google Analytics can narrow down some of the most specific details including city, search terms and referrals so have a good assessment per month and year. You may be surprised by the results because this will show you what your demographic and clients see, not always what you think they see. This will help you organise your SEO keyword research effectively too. It could encourage you to do more of the same or tweak current practice.
So, take a look at your website and assess what can be updated, changed and tweaked! If you’re stuck on where to go next to improve your website – give us a call or email and let’s see how our Northampton marketing agency can help you.
