With social media forever changing, onefoursix have created a 2020 guide to image sizes. Social media is a core element of digital marketing. This guide will help businesses and individuals succeed across all social networks, achieving the correct dimensions for their profile pictures, header photos and many more.
This 2020 social media guide offers recommended image sizes for each social platform and gives the best advice on social media optimisation. We will provide a size guide and quick tips for Facebook, Instagram, LinkedIn, Twitter and Pinterest.
Social media platforms allow businesses to display a certain brand and identity through their use of imagery. It can represent a business’s values, professionalism and reputation. People respond quicker to images and colour. As a result, it is important to select and size an image to fit the required criteria. Onefoursix want to ensure your use of imagery is able to achieve maximum success.
Facebook is the world’s biggest social media platform, with 2.6 billion active users worldwide. Almost 50% of the UK population use Facebook on a daily basis. Therefore, anything posted on this platform will have a huge reach, particularly as Facebook algorithm prioritises content that sparks engagement and sharing.
Facebook is packed full of insights and data analytics. This allows you to track your post performance, such as reach and engagement. This will help you get the most from a post, and monitor its success to understand which image is powerful for your platform. Therefore, you want to ensure your image sizes are correct. You don’t want to be cutting off any key aspects to a photo.
Here are the recommended dimensions for your Facebook profile picture, cover photo, event photo and any feed photos.
Instagram is one of the most popular and fastest-growing social media platforms. As Instagram is a visual platform full of imagery and video, understanding relevant dimensions and image sizes is very important. You will need to consider how you can stand out in such a creative industry using the correct imagery.
You want a feed that is aesthetically pleasing. 63% of customers think that the quality of a product image is more important than product-specific information. People are also beginning to shop from the app, becoming a sales driven platform for many businesses.
See below the recommended image sizes for your Instagram profile picture, image thumbnails, image posts and stories.
This is where the B2B business networking happens. LinkedIn is a great place to connect with people, grabbing user’s attention with the help of imagery. This is the social media platform to perfect a more professional look. It is an opportunity for you to expand your connections as many use this platform for career growth. Recruiters also use the site to find the right candidates to hire.
LinkedIn members with an engaging profile picture receive 21 times more profile views and 9 times more connection requests. Your profile picture will also appear in the “companies you may want to follow” section. This means the more eye-catching your photo, the more likely the followers. Therefore, your profile picture must make a great first impression.
Here are the recommended dimensions for your LinkedIn profile picture and background image.
Twitter is a huge social platform that moves at a lot faster pace. Tweets have the shortest lifespan of any social media post, at about 18 minutes. Therefore, if your tweet doesn’t gain enough engagement, Twitter’s algorithm may push the post down the feed. Tweets with images gain 34% more retweets than those without. It is important that the images grab people’s attention to ensure quick engagement.
Here are the recommended image sizes for your Twitter profile picture, header photo and feed images.
Pinterest is another hugely visual platform. Just like Instagram, it is predominantly imagery. People use the site for ideas about anything, from home interior to food inspiration. Introducing your business to Pinterest opens up a whole new audience. It drives blog traffic and increases sales. The platform converts many browsers into buyers with 87% of users purchasing a product having discovered it on Pinterest.
Getting the images right is essential on Pinterest because good content starts with creating good quality visuals. This will drive traffic onto your profile and influence users to reshare your pins, driving additional traffic and engagement.
Here are the recommended dimensions for your Pinterest profile picture and display boards.
To conclude…
Now you have the perfect guide to optimise your social media image sizes in 2020. This means no more cropping heads out. For any questions or queries, give us a shout. Onefoursix want you to get the best out of your use of images.
If you want tips and tricks on how to capture the best imagery for your social media, pop over to our photography blog to teach you all you need to know.
onefoursix are a Northampton marketing agency. We have a highly specialised team to help with your SEO, web design and any other digital marketing. Go check us out.
