No matter on your industry, every business can benefit from having professional photography for their social media. We’ve all heard the phrase ‘a picture is worth 1000 words’. It may sound cliche, but this is in fact true. This is why you want to make sure you’re using the right picture. Photos SHOW people, as opposed to telling them. Therefore, getting a professional photographer creates a better sense of authenticity and credibility to your business all round.
Good quality photos will help you get noticed
Professional photography can often be seen as an expense you wonder if you might be able to get away without. After all, you could just take the photos yourself. Or use stock photos. However, if you want to grow your presence online and get noticed, professional photography will accelerate this happening.
If your business has a website, professional photography will have great SEO benefits to your site. Optimised photos help your website get found in the image results, like Google images. This will also link though to your social media posts assuming your platforms and website are aligned. High quality photos will generally engage better with customers and drive more people from your social media to your website. This will then hopefully generate leads or sales.
Professional photos are versatile assets
When someone refers to your marketing content, this does not only reference written pieces such as blogs, it also refers to your visual content. Photos can be used through several formats to help brand your business. You can include them within blogs, your website and across your social media. Photos are a powerful content that can work across your whole online platform.
If a particular photo draws consumer attention online, it can very quickly become an image that represents your brand and who you are. These photos could also become a powerful asset offline, in brochures or magazines. You become instantly recognisable and known to your specific industry. Therefore, by investing in professional photography, it can massively enhance your overall marketing.
People can get to know YOU
Although stock photos are a good alternative for imagery across your social media, they are not always the best type of photos to use to represent your business. Obviously it depends on your industry and whether it is always possible to showcase your business through professional photography.
However, when you showcase your own photos of your business and services etc., consumers quickly get to know YOU, who you are and what you do. It builds a more personal relationship and most certainly influences more consumers to make contact with you. It doesn’t provide any false impressions and there is a huge sense of authenticity.
Never have blurry photos again
One of the biggest mistakes with imagery online is uploading files that are too small or become pixelated when you enlarge them. There is then the issue of whether or not your imagery is appropriately formatted for all displays, such as desktops, tablets or phones.
Professional photography guarantees your photos are high resolution, fit for any size and viewable across multiple devices. Now that will take a lot of stress away when managing your social media. It will enable you to create more powerful and eye-catching social content that everyone will stop to look at.
To conclude…
Images are more important than ever, especially on social media. This is because social media is a crowded space, and using images is a great way to grab attention. A social media post accompanied by a photo is ten times more likely to get engagement. This is why you want to make sure you’re using the right imagery at a good quality.
Here at onefoursix, we offer photography services to help you get noticed. Get in touch today to speak to our marketing team.
Photos of our previous work are displayed throughout the blog, working with a Northamptonshire signage company.
