cat playing keyboard gif

What does hashtag mean plus some other popular social media and web lingo

What does hashtag mean? What is ‘clickthrough rate’? In our latest blog, we explain some of  the post popular social media and web lingo in very simple terminology.

Over the past few years, social media has created its own language and much like the urban dictionary, we think there needs to be one for social media.

Let’s look at some of the webs most popular social media terms and what they mean.



We start off easy here. Hashtag is one of the most used words in social media history. The hashtag is a word, or a group of words proceeded by the hashtag symbol: #. It started off on Twitter, but is now used frequently across all social media channels.

Hashtags are commonly used when an organisation or individual wants to promote themselves to a specific target audience. For example, an interior design company is most likely to use #interiordesign to ensure they get their products/ services out to the appropriate audience. However a recent study by VenGage suggested Hashtags are worthless. What do you think?


Clickthrough rate

The click through rate is a social media metric used to depict the number of visitors who have clicked through to a web page divided by the number of impressions a webpage receives.

This is gives a strong indication of how many people have come to a page – you can also set this so that you can see a clickthrough rate within a particular time. It is a good idea to use this when you know you posted a blog or shared something on social media to monitor what is working and what isn’t.



Crowdsourcing is similar to outsourcing. This term refers to obtaining or sharing information/ ideas. This can be done in a number of ways:

  • Using the ‘share’ button on most website pages to share a blog post on your social media platforms.
  • Copying a link into your social media post to share information.
  • Referencing a product or article within your own website content by using links to connect your audiences to the relevant website.


Engagement rate

An engagement rate is extremely simple to explain. It is the metric used to measure social media activity. For example, it measures the likes, shares and comments a piece of content receives. Read our blog on other social media metrics including reach vs impressions.



GIF stands for Graphics Interchange Format – in social media, GIFs are small animations and video footage. A GIF is commonly used to represent a feeling or action. Click here to see GIF examples. We particularly like cats and keyboards…




This may be an acronym you have never even thought to look at the meaning of, but it stands for: Hyper Text Markup Language.

This is a programming language for web pages. Most website developers will use this to manipulate a website to make it do what they ask it to. HTML provides content and structure to a web page.

You probably didn’t know that HTML has developed over time and much like your mobile phone operating system it has now progressed onto HTML version five.



Much like a GIF a meme is used to represent a thought, feeling or action a person may have. Meme’s are usually relatable and humorous to draw attention to their target audiences.

For example in recent years the ‘keep calm and carry on’ phrase was used frequently on memes with relevant pictures in the background.

keep calm meme

Credit: Wikipedia

So now you know your hashtag from your meme. If you need further advice on social media terminology, get in touch with our social media management team by clicking the link and filling in the form.

Author: Dave Williams

Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.

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