reaching your target

Reach vs Impressions – Social Media Explained

Do you know the difference between reach and impressions? Our easy guide will help you decipher some of the most commonly used Social Media terms when it comes to those all important stats!

  • Mentions – you will notice this mentioned on your Twitter Analytics. Mentions refers to the number of times that your Twitter @username is included in a tweet! Yes this does also include replies!
  • Visits – this refers to the number of times your Twitter profile was visited.
  • Organic Reach – this refers to the number of unique people who saw your post or page organically.
  • Paid Reach – the number of unique people who saw your page/post through paid adverts or boosts. This is particularly important when it comes to boosting a Facebook post.
  • Impressions – the number of times people see your page/post. Impressions accounts for people seeing your page/post multiple times, so this figure is usually higher than reach.
  • Engagement – the number of people who engaged with your Facebook post by liking, commenting or sharing the post.

To put this into context; Tom, Mark and Dave all see a Facebook post, however Tom sees it come up in his feed 3 times, Mark 2 times, and Dave 7 times. They all like the post, however only Mark and Dave comment on it. Therefore the reach would be 3, the impressions would be 12, and the engagement would be 5.

Happy posting!

Author: Dave Williams

Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.

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