Using Google Search Console to improve your SEO

In a new series of blog articles, we take a look at Search Engine Optimisation (SEO) for beginners to keep you up to date with the ever changing digital world. In this blog we talk you through using the Google Search Console to help improve your SEO.

We often get asked questions about Google Search Console but to anyone new to the world of SEO they may not have a clue what it is and how it should be used.

This is a free service provided by Google which helps individuals and businesses monitor and maintain site presents on Google Search results.

So, to ensure you know exactly what it does we’re giving you an overview of Google Search Console by taking you through some simple steps to get you started.

 

Register

You don’t necessarily need to register on the site to be included in the Google’s results, but we advise doing so as it can help you understand how Google views your site which will allow you to optimise your websites performance in its search results.

 

The pros of the Google Search Console

The main benefit to using Google Search Console is that you can monitor your site’s performance in relevant keyword search results. However, there are lots of other elements that make it worthwhile too including:

  • Making sure that Google can access your content
  • Submitting new content for crawling
  • Removing content you don’t want shown in search results
  • Creating and monitoring content that delivers visually engaging search results
  • Maintaining your site with minimal disruption to search performance
  • Monitoring and resolving malware or spam issues so your site stays clean

It also allows you to see how Google and your audiences view your site which will leave lots of tips and hits for improvement.

 

The cons of the Google Search Console

We tried to wrack our brains for an answer to this and we could only pick out a couple of cons to using Google Search Console as we personally think it’s an extremely powerful tool.

One negative feature is that the Console provides a list of HTML errors which is discovered in the course of crawling your site, however, sometimes this feature is not up to date which means it frequently shows errors that you may previously have fixed.

 

Other search consoles

There is other software which can be used as an alternative to Google Search Console such a SEMrush or Moz, however, we trust Google above all other tools due to the fact, it runs the search engine and it wants every website to perform to the best of its ability as this is more profitable for the company and Google.

We’d also advise sticking to this Google tool due to the fact it is completely free to use where as other applications do charge to use the high-end premium services.


If you want to know more about how SEO and Google Search Console can help you and your business, get in touch here. We are also currently offering free SEO Health Checks. Click the link to get yours.

Author: Dave Williams

Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.

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