the importance of website accessibility

The importance of website accessibility

In a new series of blog articles, we take a look at Search Engine Optimisation (SEO) for beginners to keep you up to date with the ever-changing digital world. In this blog we delve into the importance of website accessibility, and its importance for SEO.

Firstly, a company’s website is
usually the first point of contact for a business’s audience across the globe
so it’s common sense to understand that you need to make your website
accessible.

Website users, customers or
clients usually want short and snappy information at their fingertips which
allows them to find out everything they need to know. That’s why we’ve come up
with some top tips on ways which you can make your website more accessible and
enhance its visibility.

Accessibility

This is one of the most important things to consider when building a website not only that but it must apply to The Web Content Accessibility Guidelines (WCAG) which is part of a series of website accessibility guidelines published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium, the main international standards organisation for the internet.

This may sound complicated but
it’s definitely a good thing to get your head around. Website accessibility
means that you won’t seclude any of your audience demographics because this
will allow anyone to use your website, including those living with
disabilities. This will give everyone the opportunity to have complete access
to your information and service and will in turn enable them to understand,
navigate and simply interact with your website.

Before launching your website,
ask yourself, can it be used by everyone?

Responsiveness

This function / process allows
you to ensure your website can respond to every type of device. For example,
you may need to ensure your website works on a range of platforms including
smart phones, laptops, tablets and computers. If it doesn’t you could be losing
important business.

Layout and navigation

This point relates to how easily
users can function your website, ensuring that each of the actions your
audience can carry out gives them an answer or gets them quickly to the
information they need to see.

Take a look at other websites to
see how they can be used. Write some notes for improvement and then criticise
your own website in the same way. You never know, you might stumble upon a
better way of doing things.

Know your audience

Finally, knowing your audience
is something your and your business should constantly be on top of on a daily
basis.

Recent technology and analysis which
shares with you information about your audiences is now easier than ever to
obtain, it’s usually also free to view and at your fingertips on every device
possible.

Monitor which pages your
audiences are viewing most, find out what they’re most likely to buy, which
demographic they are from and so on…

Be prepared and make assumptions
– this will allow you to adapt your website to make it much smoother with your
audiences in mind.

If you want to know more about how SEO and Google Search Console can help you and your business, get in touch here. We are also currently offering free SEO Health Checks. Click the link to get yours.

Author: Dave Williams

Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.

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