In the land of the Internet, social media and increased competition, it is becoming even more important for your customers to LOVE your brand. But how, I hear you ask? Here are our top tips for small and medium business owners to get more LOVE for their brand this February.
- Looking good!
Get your visuals up to scratch. Get them right and they will attract customers on their own. Get them wrong, and it could put off a customer for life! With the Internet and social media, there is more chance you will be seen on a whole variety of platforms. It is not just about your shop front anymore so make sure everything you do visually appealing. The onefoursix design team can help get your visuals noticed. Contact us on 01604 779035 if you are considering a rebrand or need some creative input on your website or on your company marketing materials.
- Consistency is key.
Consistency is key in marketing. Branding is not just about a logo; it includes your visuals, your tone, your message and many other things. Whatever you are doing to market your business, keep your images, colours, fonts, and your tone of voice consistent. That way your customers will learn to love you.
- You’re AWESOME!
That is exactly what your customers should be saying after doing business with you. Awesome customer service is essential to keep people coming back. Selling to your existing customer base is by far the easiest way to bring in new customers. So what do you do which makes your customers go WOW?
- Create brilliant content
The way businesses market themselves has been transformed in recent years. Adverts still work however good content engages people and keeps people interested for longer. Let’s be fair, how many of us actually want to be sold to? So get creative and start blogging about your business. It is a great way to give something back and showcase your expertise.
- Under promise, over deliver
How often has a company taking a day or two longer to deliver your new TV annoyed you? It is only a day! We are all like it. If you state ‘delivery within 5 days’ and it actually takes 6 it is almost as though the world has ended. By being a little more realistic with your deliverables, and delivering that product or service in less time that quoted, your customer is more likely to LOVE what you do.
- We have 2 ears and one mouth for a reason.
Listen to your customers. Social media is a great example. If you get a review of your services on Facebook, and you are a little annoyed at that 3* rating, listen to their feedback. People are more likely to shop again if you listen to their concerns and address them. We have recently been messaging a local furniture company about some office furniture. We have asked them to call us a number of times about a product, however after a couple of months of waiting we have given up and gone elsewhere. Listen out for messages on social media and communicate to potential customers otherwise they will shop elsewhere.
- Are those wedding bells?
Commit. If you advertise in a local magazine give it time to develop leads. At the very least it is going to bring you brand awareness. Don’t wake up on a Monday morning thinking that you will start posting 99 updates on your Facebook page a day if by the Tuesday you have forgotten about it. Marketing only works if you commit to it.
Onefoursix are a local marketing agency based at the University of Northampton. If you are interested in getting your business noticed, please contact the team on 01604 779035 or visit www.onefoursix.co.uk.
If you do not have a marketing person onsite, and do not have the time to implement your own marketing, please consider our new Outsourced Marketing Team packages. Email us on firstname.lastname@example.org for more details.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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