facebook chatbot

How to use the Facebook bot to score leads

When Facebook announced the arrival of the new Facebook bot last year the business world went into a frenzy and why wouldn’t they? The time spent on answering questions on a 24 hour a day, seven day a week platform must cost businesses a small fortune.

Eliminating this task by using a social media bot that instantly answers those frequently asked questions and sends an automated response to let those precious customers know when they expect to hear a response is invaluable.

Research on one of the most influential generations currently – millennials – shows how important bots are as millennials need answers and they need them fast. The reason behind this is because they are so accustomed to giving and receiving feedback instantly.

There are many questions that surround the use of chat bots – our quick guide shows you how a Facebook bot can be used to retain information and improve your customer service – instantly.


Scoring Leads

Wouldn’t it be great to have an indication of who is going to be a time waster and who is going to give you your next sale? Well that is exactly what a bot does when you couple it up with the right tools.

Lead scoring is used to determine which leads a receiving function (e.g. sales and partners) will engage, in order of priority. We recommend using Chatfuel or ManyChat to support you when building your bot. The best thing is they are easy to use and no coding is required.

Each time an existing or potential customer engages with you via the chat bot, it scores them on how far along they are within the customer journey from initial contact to becoming a customer.


Dig a little deeper

You can only install a chat bot on a Facebook page, which is great news as one of its main benefits means that the tool is tailored to the needs of a business (so make the most out if it!).

Another advantage of using Chatfuel or ManyChat is that they can help you learn more about your customers by gathering information such as the questions they are asking and when they are asking them. This can be really useful when building a profile for the relevant target audiences. This will in turn help you to build on their needs and any current trends that are about to hit the market.

You can then be much more proactive on making improvements to your business and when you need to make decisions you can use the information to influence your next steps.


Counting the pennies?

The best part about using these tools is that they are free. You can use the basic features for free and once you see the impact there are other features available which you can pay for and they won’t break the bank either.

As mentioned above there is no coding involved with using these tools so you also won’t need to employ/utilise a programmer to build the bot or maintain it – you can do it all yourself. Definitely a bonus in our eyes.


Talking tasks

Facebook chat bots aren’t just for Facebook Messenger either; tasks for your bot can be created throughout Facebook Workplace. Workplace by Facebook connects everyone to familiar features and enables the use of business tools all in one place.

This enables users to build bots that interact with other tools which helps to facilitate simple tasks. For example using the ‘@’ feature you can mention the bot you have built which sets up a task that allows the bot to answer questions within group conversations. It uses key words to give generic answers within group conversations.

Now you know how to use your chatbot to generate leads. Find out how to set up your Facebook chatbot in our latest blog. Alternatively, you can contact our social media management team by clicking the link, and filling in the form.

Author: Dave Williams

Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.

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