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Digital marketing content made easy: Use Canva!

If you’ve never heard of Canva, this blog post can be your introduction.

Canva is a free tool that helps to create beautiful designs, perfect for content marketing on your website and on social media. It means you don’t have to invest heavily in expensive Adobe software in order to create visually appealing imagery and design, and Canva is much easier to use than the likes of Photoshop and Illustrator.

The beauty of Canva lies not only in its simple-to-use layout, but its depth of functionality. We’ll run down our top 5 favourite things about Canva.

  1. It’s like having a full design suite at your fingertips

It is incredibly easy to use Canva. Visit www.canva.com, log in with Facebook or an email account and after a 30 second tutorial, you’ll feel pretty confident that you can create visually appealing social media content. And it’s an online piece of software, meaning you can access it wherever you have a connection. You don’t have to pay to use it, and there are design templates set up for all your dimensional requirements.

  1. We love the ability to change layouts, elements and backgrounds

Get creative with the visuals. Canva have taken time to create a host of really useful templates that they think you might like. That means you can have a scroll through the free templates and choose a style that best helps you to create something interesting for your social followers. There are some templates that you can buy, but there’s plenty of great free ones. The real fun comes when you get to try out some of the custom functions within the Elements section. You can add in funky shapes, lines, grids and a host of free photos to help illustrate the point you are trying to make in your social media post, or along with your blog article.

  1. Get creative with text and framing

Your imagination is the only real limitation. Make use of text in your imagery and use the framing feature to help create visually appealing messages. Your inspirational quotes, and any attention-grabbing headlines no longer need to be plain text in Facebook, Twitter or Instagram. Just remember, that if you’re planning to use Canva to promote business activity you need to ensure the visuals, and messages help you remain on-brand. But there are most definitely ways to make use of imagery in your business to help your business content be a bit more engaging.

  1. The Canva Design School is awesome and really useful

Yes, you can get using Canva really quickly in about 30 seconds, after going through the basic tutorial. However, there are also dozens of useful tutorials that can help you to create exactly what you’re trying to achieve. Using photo filters, backgrounds, creative tools, getting your alignment right and building your brand are just a few of the tutorials that are available. Try them out and you’ll be an expert in creating your own design content within a couple of hours!

  1. It’s free to use!

Whilst there are some paid-for options in Canva, most of the social content and functionality is free for you to use. We’d encourage you to upgrade your account to get access to some of the advanced functionality that can help you to include your logos and help you to build a bank of your own custom templates that you can use in the future, but for the uninitiated in social media design, get stuck in with the free features first and see how you like using the software! We’re convinced you’ll love it as much as we do!

There’s plenty to love about using Canva. Give it a try!

Author: Tom Jullings

After several years in a variety of corporate roles, I joined the business in 2015. I help businesses better market themselves and create content for businesses – from marketing and sales message to blogs and photography.

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