Did you know that one of the ways that you can blog is to curate content? In my last blog post I talked about some top tips to help you become a better blogger – some of the tools you can use to give you inspiration for your blog titles, some of the techniques that can help you to capture the attention of your audience, and the importance of adding visuals. The purpose of which is to showcase your knowledge, provide some useful content to your audience and hopefully generate some enquiries on the back of your expertise.
Blogging regularly with original content will help to build trust and help to generate a following on social media (if you’re sharing your content properly). However, it might be worth considering what other useful content is out there in the world wide web that your social followers might find useful, if you could easily find, organise and share that content with them. In this blog I want to share with you the concept of curating content, how you can keep up-to-date with industry developments and how you can organise and share the most relevant content topics in your industry. Hopefully by the end of this post, you’ll be able to curate content yourself.
What is content curation?
Curation is the process of gathering, sifting and presenting. When we talk about content curation we are referring to the process of gathering relevant articles, publications and blogs relevant to your industry, sifting through the useful pieces of content and presenting that list or arrangement of articles, to your audience.
Why is it a useful practice?
If you engage in this process you’ll achieve two things: you’ll become more knowledgeable about your industry and you’ll help to educate your audience. The challenge is finding and sharing relevant content and doing so in a time-efficient way so that it doesn’t become a chore, but a worthwhile part of your social media strategy.
Top tools to help you Curate Content
Here are some top tools that can help you to become a content curator in your industry. This list is by no means exhaustive, but these tools can help you to find useful content, save useful content and share useful content with your audience.
If you ever find yourself doing research on the internet, for anything, you typically come across web pages that are useful and you want to save them for later. What makes Pocket better than saving bookmarks is the online interface, app, Chrome browser extension, Buffer integration and the ability to share content from Pocket directly to social profiles. Whether it’s for yourself or if you’re collecting some useful articles to share on your Facebook and Twitter feeds, save them to Pocket, come back to them later and share them when you have the time.
Useful Chrome integration also available so that you can save articles as you find them.
Feedly is a really useful tool that helps you integrate and combine your preferred news sources in to one, helpful feed of content that you can sift through at your leisure. You can collect 100 sources, organised across 3 separate categories and share up to 3 story boards across Facebook, Twitter and Pinterest, for free. And where Feedly really becomes powerful is with the integration it offers. For just $5 per month, you can create unlimited feeds and categories, post to LinkedIn, and integrate with WordPress, Buffer, DropBox, Pocket and EverNote.
I can also recommend using the Feedly app. You can trawl through news stories relevant to your topic and find content to help educate yourself and share that on your social profiles, if it’s relevant to your audience.
In a previous blog, I mentioned the importance of creating lists to help give readers a structure to your blogs. You can use Listly to curate great content in to lists that you can share on your website and on social media.
To create a List, you’ll need to create a free account. And then you can get cracking with creating your List.
You can get creative with your list-making and share that content on to social media. The really useful feature is being able to integrate the list in to your website – that gives you a creative tool for list-making, and great content for your website – but you’ll have to pay for some of these advanced features.
Another way of finding and sharing great content is to use a tool called Scoop.it. Scoop.it will not only help to educate you about the topics trending in your industry, it will also help you to share content with your social followers by usefully organising content in to categories. Simply select the categories that are of interest to you an Scoop.it will find you stories on the web relating to that category.
You can use Scoop.it to trawl through news items and find top tips and content from places you might not usually find on a Google search. And where Scoop.it becomes really powerful is the ability to create your own Scoop. You can create a group of curated topics and share that collection of topics with your audience. Scoop topics from industry thought-leaders and help educate people on a point of view.
You can share your content to any platform you wish, or share directly to your website.
You can then create your own Scoop feeds and share those with your audience. A great way to bring together content that you’ve found and help to educate your audience on the best content out on the web!
If you’re strapped for time and your budget is unlimited, Curata is for you. It’s clever scanning algorithms flick through thousands and thousands of articles relevant to your keywords and helps pull together useful lists for you to browse and find the content that is important to you. With the hard work done, you can curate that content in to useful blog posts, ready to share with your followers.
Curata offers a complete content marketing solution for time-poor content marketers. If you have the budget to plough in to powerful content marketing, Curata might be for you.
Curation is the simple process of finding, sifting and presenting useful information you have found. Being able to curate content can help you to build your knowledge base and inform your customers about things the may find useful. Give it a try. If we can help to curate content for your business, give us a call on 01604 419776.
Author: Tom Jullings
After several years in a variety of corporate roles, I joined the business in 2015. I help businesses better market themselves and create content for businesses – from marketing and sales message to blogs and photography.
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