In July 2017, Facebook took on the challenge to experiment with its layouts which is why you may have noticed changes up until January 2018. This January Facebook appears to have finally settled on a new layout which it has formalised across the board on all business pages.
So, what are the changes and how can you ensure they work for your business?
There are a couple changes here that you need to be aware of.
Firstly, the cover photo size has changed. The previous Facebook cover size was 851px by 315px but the new cover photo now displays at 828px by 315px on desktop. This means that the width of the cover photos has slightly decreased. It might not look much different but if you do feel your cover photo could do with a quick size refresh then there are lots of tools on the internet where you can do this for free. Take a look at the Canva tool here.
Secondly, you will notice that the profile picture no longer overlaps the cover photo. It is now located on the very left of the page…this isn’t an extremely new change though – some Facebook users may have had this change on their page for some time already.
We do feel it is a positive change though because this means you can see your cover photo much more clearly and you don’t need to account for words that may be blocked by a profile picture.
This part has made things even easier than before on Facebook. The navigation tabs have moved directly underneath the profile picture and you have the option to manage each of these tabs individually.
You can now add, remove or re-order tabs to suit your needs. To do this, all you need to do is click ‘Manage Tabs’ at the bottom of the menu.
A tip is to put your most frequently used tabs at the top to enable quick use for those days where time is precious.
Call to action
Previously Facebook wasn’t getting to the point quick enough for business users. In the past Facebook has failed to add a strong call to action button that can be seen by the user’s audience and increases the flow of traffic to other digital areas of a business.
The new ‘Sign Up’ button now sits on the right-hand side underneath the cover photo and is big enough for customers to see and want to use it.
As Facebook users in our personal life as well as our professions, we know how frustrating it is as a customer to have seen something special on a Facebook page and then not be able to find it later without scrolling through a variety of other, irrelevant posts first.
A search bar has now been created and added onto each page which enables users to search for existing content. This is exciting for the end user but also means businesses will gain more traffic from previous posts.
The search bar is located underneath the ‘Sign Up’ button down the right-hand side of the page.
If you want advice on how to make your Facebook page look brilliant, you can contact our social media management team here.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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