Our clients frequently ask us how often they should post on social media and our simple answer is usually something along the lines of: As often as you can post quality content consistently without flooding your market.
If your customer base is tech savvy for example, you could get away with posting every day as there is so much content to share in the tech industry and after all, your client base is likely to be online most of the time!
Optimising your content is the biggest challenge, so while there isn’t a straightforward answer on the frequency of posting you can do some trial and error posts to see the best times, best days and type of content you should be posting. Sites like Sproutsocial and Hootsuite are the best for this type of scheduling and finding analytics all in one place.
Here’s some facts from across the web which might give you some food for thought when planning how and when to place your social media posts:
General facts
Hubspot found that pages under 10,000 fans experienced a 50 per cent drop in engagement per post if they posted more than once per day.
They also concluded that business Pages with 10,001+ followers, clicks per post peaked at between 31 – 60 posts per month.
According to the 2018 sprout social index– Facebook remains the most favoured social media platform amongst its social peers.
Brandwatch confirms that over two billion people can be reached through Facebook ads– that’s a lot of advertising potential!
The site also concludes that 49 per cent of Facebook users like a Facebook Page to support a brand they like – we think that loyalty speaks volumes and gets you the right audience to communicate with
Sprout social suggests that 88 per cent of social advertisers use Twitter. This makes it even more popular than Instagram for advertising purposes.
According to Hootsuite, 71 per cent of Twitter users are using the platform to read about the news – so, we advise using this platform to share all of the good news you accumulate as and when its relevant.
Another statistic from the site shows that 75 per cent of B2B businesses market on Twitter, showing this is a more formal platform to showcase your business and network.
Sprout social also suggests that Instagram continues to attract a younger audience with 72 per cent of teens saying that they use the platform. This is an impressive increase from 2015 when 52 per cent of teens said that they used the platform. This is a great statistic to consider because then you can plan your day around a University lifestyle, working late night shifts in bars etc.
Businesses are turning to Instagram for its increasing popularity – according to Oberlo, 71 per cent of businesses claim that they use Instagram for business purposes.
Along side the statistic above Oberlo also suggests that 83 per cent of Instagrammers say they discover new products and services on Instagram and with its use of pictures we think it’s a great way to showcase who you are and your personality.
Some further Sproutsocial knowledge confirms that in 2018, LinkedIn performs 277 per cent better than Facebook and Twitter when it comes to generating visitor-to-lead conversions.
We love LinkedIn and believe it is a B2B heaven for trying to network quickly and efficiently – to back this up, the Foundation group have found that 40 per cent of monthly active users use LinkedIn, daily – there’s some serious potential when the site has over 500 million users in counting.
If you want to know more about how social media can positively impact your business get it touch here today.
