For those new to link building, this is the process of earning links on other websites. Once a link is embedded into another website it directly improves the reputation of your company’s website and this in turn improves where your website is ranked in Google’s search results.

Link building isn’t just about getting your business name out there though, you can also improve your reputation and network opportunities if you link build for other people – not just for big sites but for the smaller circles you socialise and do business with.

Here’s our top five tips for building links within your company’s website:

Don’t spam

Let’s first start with building links on other company websites – our top tip here is to not spam everywhere. You can add your own website links into forums and discussion pages however, we recommend if you do this, don’t do it often as it could backfire on you as web scanners will pick up on this and your site could be banned from Google’s search results. Some websites do not allow ‘follow’ links which are the really important pieces of internet juice.

Organic relationships

There is nothing better than word of mouth and link building is almost certainly a more organic way to promote your business – obviously speak to you company’s partners and set up an agreement but then add those links across your pages equally and ensure you’re all happy with the content. If you’ve held an event and collaborated with a company, or you’ve got a recommendation on their website, ask for a website link placement.

This technique also looks more natural and more like a recommendation from other companies so your customers will naturally follow the link rather than ignoring it because they feel forced to.

Competition

Always check what your competition is doing. You don’t need to copy them, but it is worth seeing how they are building links, who with and if these links are proving successful. Is there a accreditation or membership body that allows link placements in content and directories?

One of the best ways to do this is to include this process in as part of your SEO competitor analysis and review your top competitor backlinks to see if they have managed to earn any high-quality links.

Tools such as SEMRush will provide you with online visibility and marketing analytics which will help you to gather this type of information.

Content matters

Content marketing is one of the best and most legitimate ways to improve your link building strategy. It’s risk free, you can simply set up an impartial blog, separate from your company, and start writing articles relevant to your company and then link the topics back to your website. This is also fairly cheap depending on the website provider you’re using.

It’s also worth linking to your own previous blog posts and pages within your website content to allow it to showcase relevant areas of your website and how they link. Think of your website like a mind map and how it all links up in different sectors.

Avoid low quality links

Utilise various specific links within your link building. If someone is sharing your link on their website, ask them to use a specific page depending on the topic. If you’re talking about photography, make sure the link goes to that service and not just the generic home page. It helps that page become a trusted source of information. The homepage will feed itself but the specific services are what you’ll want to rank in.

If you want to know more about how link building can positively impact your business get it touch here today.