When it comes to marketing your business there are SO many platforms to choose from. It can be quite overwhelming either choosing a few to use or even trying to use them all. Today we want to explain why you might consider using Pinterest for your marketing. If you’re a visual business, it’s the platform with one of the greatest returns for click through rate.

How does Pinterest work?

Pinterest is a social media platform designed to share content from across the web. It relies heavily on image and video input. Content for Pinterest is created as a ‘Pin’ which in short is an image with a title, description and link. You place these images into ‘boards’ which are collections of categories. You can decide on what categories to use and how you want your profile to appear.

You can easily use Pinterest on desktop, mobile and tablets and it has been a popular platform for inspiration on food, design, style, weddings, products, services and advice.

Most people use Pinterest for recipes, wedding dreams, interior design ideas and information.

How can businesses benefit from Pinterest?

You will find that nearly every Pin on the website directs to a business of some aspect, even blogs or recipe sites are businesses in their own right.

If you write blog posts or provide services on your website then with some work in Canva or Photoshop (or even ask us!) you can upload these to Pinterest in seconds. If you join industry relevant boards and groups, your Pins can be seen by thousands monthly. It can be a bigger referral tool than Instagram due to the limited link features that Instagram provides.

Maybe you own a dentistry practice and you’ve written about specific foods to avoid for great dental hygiene. It can be anything you want it to be, the platform is not limited nor set to one specific industry.

Pinterest is solely about links to the web so if you’re online, why would you not utilise it? Of course, it’s harder to locally target but you never know who may be closer than you think.

How do I start?

You can create a business account on Pinterest. This allows you to track your analytics and see how well your business is performing through the platform. It even links up to your website to track all traffic going in-and-out through Pinterest pins.

If you’d like a hand on setting up your profile and creating pins, talk to us today! We’d be happy to help get you noticed across the world.