It’s important to understand the pros and cons of advertising online and offline as making the most out of every penny you spend is vital to a successful campaign.

Whether you have £1 to £1000 to spend, there are some key elements to consider when deciding on the print and digital options available to you.

Both print and digital advertising options have benefits but which is the most beneficial to your business? We have looked into each option to help you understand the ins and outs of both to give you a better vision for your business.

Print vs digital

Print advertising is specifically tailored to magazines, trade publications and newspapers. There is an argument that with up and coming online media channels becoming a focus, not just individuals but for businesses too, there is a chance that print isn’t as cost effective per £ spent. However, there is still an audience and readership for some printed publications. It just has to be relevant to you.

Digital media is much easier to track than printed media. With printed media it is very much an estimation on the circulation statistics that you rely your marketing return on. Digital media on the other hand has data available on real time analytics so that you can develop a clear marketing strategy based on solid facts and figures.

Consider your budget

For companies working on a more limited budget, digital advertising is a great way for a company to build on its foundations in the market. There are lots of options available which suit the needs of most company’s budgets and target specific audiences directly. Facebook and Instagram provide advertising options from as low as £1 a day which although only reaches a few hundred people, can be a viable option when budgets are low.

Print advertising options can often be costlier as you’re paying for space but still beneficial to the right industry. Before choosing this option, make sure you consider all the costs and circulation figures alongside how often you’d need to advertise for this particular type of marketing to be worthwhile. Print generally requires consistent publishing to provide enough brand awareness.

Most trade publications offer a media pack which gives you information on their monthly focus and will help you to decide what types of marketing you should be focusing on.

Conclusion

When it comes to print vs digital it’s really about deciding what you want to get out of your campaigns. Do you want trackable leads and data? Then digital is naturally your first choice. However, if you want to think local and get yourself in directories where your skills and expertise may be sought after, then print can be a useful choice.

It’s about considering your options, one of the most important things to consider is your return on investment. That should always be your deciding factor. What can you get out of spending your marketing budget on advertising?

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If you want help on creating successful advertising campaigns through your online marketing, speak to us today. We have helped many businesses in Northamptonshire turn their sales around by targeted adverts.