- Quality Links to your Website with Social Media – Using social media channels to advertise your website is a great way to build quality links. Google’s algorithm places value on good quality links to showcase the reputation of the website, and given the amount of traffic flowing through the biggest social media platforms, it’s no surprise that having quality links from Facebook, Twitter and other social platforms is a great way to build links, and also advertise your website.
- Interact more with social users – Interactivity on social media channels ranks highly with Google. That means if your business is regularly interacting on Facebook, Twitter, Instagram and Google+, your website is likely to rank more highly, particularly if you are interacting with social users who themselves are well-connected and well-followed. So keep posting, interacting and conversing to help with your SEO. Plus it provides you with a group of advocates who can help do your marketing for you, if they are regularly talking about your business.
- Make your content relevant and easy to find – Regularly refreshed content that people want to read on social media channels is a great way to drive traffic to your site. And there are some really easy ways to make it possible for social users to find your content. Being able to find your content easily makes it more applicable and therefore more likely to feature highly in a Google search. The use of hashtags is a prime example of creating a way for users to find your content. And you can use hashtags in Facebook now as well as Twitter, as hashtags are searchable on Facebook too.
- Consistent terminology through your social media channels – Consistent terminology, phrases and keywords are an important aspect for SEO, across all the channels that you have a presence. The purpose of relevant terminology is that, through numerous channels, the specific words and phrases that are specific to your business link back to your website and your online presence, and this helps users to join the dots about who you are and what your business does.
- Use photos, videos and other interactive visuals – The use of photos, videos and other interactive visuals is becoming increasingly more important as the stream of information to end users increases. Attention-grabbing visuals can be the difference between a site visit and no site visit. The use of channels such as Pinterest and Instagram are great platforms to share visual content, as they are easily searchable and quality links from these powerhouses will rank highly with the top search engines.
- Network with experts, opinion-formers and influencers – Creating a trusted online reputation is difficult, particularly if people do not know your business. But it’s a little bit easier if your business has some association with key influencers, or is at least interacting with trusted people and brands. And being up to speed with industry practice is beneficial on a personal level too. So seek out the experts in your field and try to interact through social media channels.
- Be trend aware – When a topic starts trending on Twitter or is going viral on Facebook, the chances are many others are looking to find content on that topic too. Get ahead of the game by creating content on that topic yourself. Before you know it, users are searching for your content and you’ll be able to use social channels to promote your content and traffic will flow to your site.
Author: Tom Jullings
I work with clients to improve the digital marketing experience they present to their customers – from web design and SEO to outreach marketing and social media.
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