We have sent email marketing campaigns to over 2 million people. Discover how we do it and why below.
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Our email marketing campaigns keep your customers and prospects informed, eductated and encourage them to engage.
Perhaps by now we might be excused for thinking that Email Marketing would be a dying form of communication and advertising. Thankfully, we are wrong. The medium has stood the test of time, and whilst it has not seen many dramatic technical evolutions, many businesses understand the power of email marketing and are doing it in smarter ways to help generate interest in their products and services.
As a standalone piece of marketing activity, it might be a little limited in value. But, combine email marketing with regular blogging on your website and you suddenly have something (hopefully) interesting and engaging that your potential customers want to read.
Mailchimp is our email marketing tool of choice
Email Marketing is still a trusted form of communication and Mailchimp is the email marketing tool we use by default.
Mailchimp is a free (paid after 2000 subscribers) email marketing tool that allows us to design email campaigns, build lists, and monitor the effectiveness of a specific campaign.
We plan, create and monitor your campaigns
We begin with a plan. What do you want your email marketing campaigns to achieve? Who do you want them to be seen by? What do you want your prospects to do? A plan is crucial to an effective email marketing campaign.
Then we create. By using your core branding materials, we create an email marketing template that helps you get your business noticed. We consider the user experience, and what will get engagement.
After clicking send, it is important we monitor the results. By knowing what does and does not work, we can improve future campaigns.
We have created email campaigns for the likes of Sue Ryder Care, Grange Mortgages and Northampton Life Magazine to name but a few.
What our email marketing team can do for you
SOCIAL MEDIA MANAGEMENT
We can market your business on Facebook, Twitter and LinkedIn, posting engaging content and interacting with your target market to help build engagement with your brand and generate new leads.
GOOGLE ADWORDS (PPC)
Google Adwords is a quick and easy way to get yourself to the top of Google search, whilst only paying when someone clicks on your ad. Campaigns are available on either the search or display network.
Blogging is a great way to showcase your expertise. It provides potential customers with a reason to take an interest in your business. We can create content about your business or your industry, that entices customers to find out more.
Our full range of marketing services range from creative design, to web design and photography. Discover more about what we do here at onefoursix, and let us help you get noticed.