Supported the introduction of a new side to their business
Extensive SEO work to optimise an e-commerce website
Rewriting and improving website content for SEO purposes
Who is the client?
EGLO are an Austrian lighting company who develop and produce both indoor and outdoor lighting products. Having been established for over 50 years, EGLO have stepped outside of Austria, becoming accessible in many European countries.
What was their requirement?
EGLO were looking for a digital marketing agency to work in partnership with for strategic guidance. This included social media support and to take control of their SEO and ad campaigns.
There was an immediate need for SEO work to support the introduction of a new side to their business. This required extensive keyword research in order to optimise an e-commerce website.
What was our solution?
We used an external tool, moz.com to carry out the keyword research. This tool helps us to discover the most appropriate phrases to collect in a keyword list.
The keyword research was split into three levels to separate the different categories of lighting products EGLO have on offer. Having created sufficient keyword lists, we were required to rewrite the content on their website using the appropriate phrases and keywords. After thorough proofing, the content was ready to be implemented into their e-commerce site.
- Level 1 – top level pages
- Level 2 – categories
- Level 3 – specific product
Find out more about our web design services
Our work is rated on average 5 stars across 51 Facebook and Google reviews.
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