social media analytics

How to use social media analytics

In our latest blog, find out how to use social media analytics more effectively. Including Facebook Insights, Twitter Analytics and Instagram Analytics.

Social media may be a great and cost effective way to reach out to your target audience but are you using the statistics properly and implementing them into your marketing strategy?

By adding these key statistics into your yearly and monthly marketing plans, you will be able to gage what works well via social media and what doesn’t. We delve into how these statistics work and what they can tell you with our top tips on how to utilise your social media analytics.


Facebook Insights

Facebook has to be the social media platform with the most options to analyse. Facebook gives you a host of ‘Insight’ options to choose from including followers, likes, reach and page views. So, depending on the statistic you are looking for Facebook has a range of options to choose from.

Facebook also allows you to see your top five most recent posts which will allow you to see which posts have been most successful over the past month and will give you a good idea of the content your audience is currently engaging with. Make sure you add this into a monthly report so you can create a timeline of results that give you a good idea of what your owned media channels are doing.

Another good feature on Facebook is that it offers its users the opportunity to see how you are doing compared to similar pages within the same market as you. You can add your own competitors (they won’t see that you are watching them) or Facebook will recommend some pages that are similar to yours. This is great because it means even if you don’t have any direct competitors you can see what other businesses are doing in the same market as you and you can get ideas from their pages.


Twitter Analytics

Twitter is a little different to Facebook although it does provide some of the same statistics. Twitter now offers its users a one page summary of the past 28 days and then the further down the page you go it shows you what you have achieved in the months previous.

twitter analytics

Our favourite part about these statistics is that it has already created a ready-made report for you to use at your own leisure. These stats are really useful too because you can compare what you have achieved including amount of new followers and how well your posts have been received by your audience.


Instagram Analytics

If you look at the top right hand corner of Instagram from your business page you will see some lines that resemble a graph. Click on this and it will open your world to an array of marketing statistics that will show you how well you have performed over the month.

Although Instagram and Facebook work differently, they work in the same way so this is great news as it means if you can read the Facebook analytics you will quickly find your way around the Instagram ones too.

Local businesses will also find these statistics extremely useful as it gives you easy information about where your audience has viewed your content from, what time of day your followers are most likely to view your visuals and also your top posts over a seven day time frame.

You can find some brilliant Instagram Analytics tools, here.

Author: Dave Williams

Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.

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