In this guide we run through how to install Yoast SEO. Yoast SEO is a brilliant tool for helping small business owners to manage and optimise their website content. There are plenty of guides available so you get the most from your efforts to optimise your website. In a short series of blog posts, we run through the basics of Yoast SEO. We will be moving on to more advanced topics in the coming weeks.
What is Yoast SEO?
If you’re not familiar with Yoast SEO, now is the time to become familiar with it. Yoast SEO is a plugin for websites built on the WordPress platform. With Yoast installed, you can see how well optimised your website pages are for specific keywords. Yoast uses a simple traffic light system to inform you how well optimised your pages or blog posts are. Along with how well optimised your pages are, Yoast also details how well structured your content is in a section called Readability Analysis. This helps you analyse how easy it is for your readers to digest your content.
How to install Yoast SEO
Once you’re logged in to the back end of your WordPress website you need to navigate to the Plugins section and search for Yoast SEO. From there you can install and activate the plugin.
How to configure the Yoast SEO plugin
With Yoast SEO installed, navigate to the SEO section on the left-hand menu bar to configure the plugin. You can set templated page titles, meta descriptions, page separators and much more. The easiest way to get started is to open the configuration wizard.
Yoast Configuration Wizard
You can set some more advanced features once you’ve updated the basics. In the configuration wizard, you can set up your website name, enter your social profile details and configure some basic SEO settings for your site.
How to use the plugin for optimising pages and posts
Once you’ve installed and activated the plugin and configured the basic settings, you’ll want to use Yoast SEO every time you create a new website page or blog post. This will ensure your page or blog is optimised for the keyword your website is trying to rank for. Try and use unique keywords for each page. Otherwise, you’ll have web pages competing against each other in search results.
When you add a new blog post, make sure to set a title for the blog, give the blog a meta description, and set a friendly URL. This helps makes it easy for humans to understand what the web page is about. It’s also worth considering setting up some categories for your blog posts so that you can group similar content together. That will help give some structure to your blogs.
In a few simple steps, hopefully you’ve learnt how to install Yoast SEO. The plugin can help you understand how well optimised your web pages and blogs are. The simple traffic light system gives you guidance on the steps you should follow to help improve your SEO score for the page and the Readability Analysis page gives you some guidance on how well structured your content is.
If you need help configuring Yoast SEO on your WordPress website, give us a call on 01604 419776. Alternatively if you would like to speak with one of our Northampton SEO‘s, you can do by clicking the link.
Author: Tom Jullings
I work with clients to improve the digital marketing experience they present to their customers – from web design and SEO to outreach marketing and social media.
Share this Post