In our latest blog we look at how you can brand your mobile Facebook Live streams…
Facebook Live is a great tool for marketeers on the go as it means you can snap pictures and send content with little effort at events, conferences and during campaigns.
The beauty of Facebook Live is that your audiences know it will have been taken on your phone which means the pictures don’t necessarily have to be the best however, getting your branding out there is still just as important.
Our short guide shows you how to professionally brand your Facebook Live streams to get your business ahead of its game.
Using banner images will grab attention from your audiences and make them realise which brand they are looking at. It’s also a great way for your audience to start recognising you and assists you when creating continuity across your social media platforms.
A bonus is that these banner images don’t take much time to create either meaning you have more time to do other important tasks.
Creating a banner image
Keep in mind that the design of your banner needs to work well with the lower third of your screen. For a free image take yourself to the Canva website where you can create an image in the correct size and shape.
If you are creating an image using photoshop you will need it to be 1280 x 120 pixels and the resolution must be 144 pixels per inch.
At this stage we suggest including your logo, correct colours and font which are displayed throughout your current brand image. If you can’t get the exact colours, try the next best thing.
Preparing your Facebook Live banner
Once you have saved the image as a PNG file you will need to send it over to your phone using Dropbox, we transfer or e-mail (if the file isn’t too large).
Use the Switcher Go iOS app which is another free tool that allows you to overlay an image for use on Facebook and YouTube Live.
Once you have opened the app follow the on-screen instructions which will help you register as a new user.
After you have set up click the ‘Facebook Live’ option which will then ask you to connect to your Facebook account.
Connecting to your Facebook account will then allow you to choose the privacy settings of your account however, if you are happy for this to go out to everyone then you can skip this section.
Ready set go…
To begin the Facebook Live stream, head over to the drop-down list and select the page, group or even you want to live stream to.
Give your video a title and description – make sure this isn’t a quick fix as the video saves to Facebook for users to watch later so you need to make sure it’s as professional as possible.
Next, you will need to choose the resolution of your video. Our advice here is to select High or HD if you have a fast WIFI connection and then medium or low for those internet connections that aren’t as fast.
Now you should be ready to go live click the ‘Create Live Stream’ button which will then give you camera options and enable you to add your banner image.
You will then be directed to the Switcher Go iOS interface which has a number of options. The red circle in the top right-hand corner is the ‘record’ button and means you are live. You also use this button to stop your live stream.
A red box will appear around your screen to ensure you know when you are live and when you aren’t to save on any potential embarrassing moments.
Your Facebook Live stream branding is…done!
Finally, you have finished and successfully added a banner to your Facebook Live stream.
During your stream if you for any reason want to take the banner off the screen all you need to do is tap the banner and it removes it from the stream. Tapping the banner again will add it back to your live stream.
If you have any further questions you can get in touch with our social media management team by clicking the link and filling in the form.
Author: Dave Williams
Dave Williams is the founder and director of onefoursix; a digital marketing agency based in Northampton. After setting up onefoursix in 2011, Dave has gone on to grow it to one of Northampton’s finest agencies. His expertise include social media, user experience and SEO.
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